“Your book has been selected to be a Kindle Daily Deal,” the email read, and asked whether I wanted to participate in the deal. I said yes to the dress.
Under the Daily Deal, Amazon discounts the price of your book automatically and promotes it heavily throughout Amazon, and especially on their dedicated Kindle Daily Deal Page. Gorilla Mindset will be discounted at 50% off for another 5 hours.
Many people are likely curious how many books are sold during the Daily Deal, and I’ll update my findings below.
As of 6 p.m. PST, Gorilla Mindset, price at $4.99, was rated #144 in the entire Kindle store with 1,006 copies sold since 12:01 a.m. PST. (UPDATE: At the end of the KDD, Gorilla Mindset’s sales rank was 124 with 1,284 copies sold.)
There were three others books participating in the Daily Deal:
- The Girl Who Wrote in Silk Kindle Edition at $1.99 – #44
- Just One Thing at $1.99 #233
- Let the Drum Speak $1.99 #698
I was curious why Amazon discounted Gorilla Mindset to $4.99 rather than the traditional $1.99. Nearly every Kindle Daily Deal is priced at $1.99. Amazon sets the prices. That said, Amazon’s algo certainly knows pricing better than I do.
It’s also worth noting that my spike in sales is also attributable to the promotion I did to my 300,000 Twitter followers, 100,000 Faceook likes, 74,000 Periscope subscribers, and 20,000 person email list. My book sales aren’t representative of a “pure” Daily Deal, and thus your sales may vary considerably.
That said, to control for my efforts, I did not advertise the Kindle Daily Deal until early in the morning, and 370 copies had been sold.
Ryan Holiday has written that a Daily Deal can lead to anywhere from 5,000 to 10,000 total sales of a non-fiction book, as your book will keep selling hot even after the deal is over. Holiday’s latest book, “Perennial Seller: The Art of Making and Marketing Work that Lasts,” is exceptional.
My audio and paperback book sales are also up, according to the Amazon sales rank, although I won’t have those numbers for another 48 to 72 hours.
Julie Bosman wrote in “One-Day Deals Making E-Books Brief Best Sellers:”
One Sunday this month, the crime thriller “Gone, Baby, Gone,” by Dennis Lehane, sold 23 e-book copies, a typically tiny number for a book that was originally published in 1998 but has faded into obscurity.
The next day, boom: it sold 13,071 copies.
That’s a large number, although Bosman is clueless by claiming that 23 e-book sales a day of a 15-year-old book is “obscurity.” Twenty books a day is a cult classic!
The average book never sells more than 1,000 total copies. If you’re selling 23 books a day, that’s 8,400 books a year. After 15 years, the author would have sold 125,000 copies. (The number would be much higher, as a book selling 23 copies a day today likely sold far more copies years ago.)
“10,000 books sold is the new gold record,” multi-best-selling-author Neil Strauss has said, and “100,000 copies sold is Platinum.”
If those low numbers surprise you, don’t read this article on the publishing industry:
“For an unknown writer?” he says. “Twenty-eight years old, no presence on social media. We’re not talking Mindy Kaling, here. He’s not sending his tweets to millions every day. Three thousand’s not bad.”
So what is a good sales figure for any book?
“A sensational sale would be about 25,000 copies,” says literary agent Jane Dystel. “Even 15,000 would be a strong enough sale to get the publisher’s attention for the author for a second book.”
Anyhow, selling books is hard. (Gorilla Mindset sold 70,000 total copies combined for Kindle, Paperback, and Audio. I’m currently selling 2,000 copies per month and am thrilled.)
Unless you have some deep compulsion to write, there are way better businesses to be in.
You have 5 more hours to pick up Gorilla Mindset as a daily deal. Buy it here.