Amazon has selected Gorilla Mindset as a Kindle Deal of the Day:
We are reaching out to let you know that, barring any unforeseen changes, the below title(s) are scheduled for a Kindle Daily Deal on 7/14/2017:
Gorilla Mindset: How to Control Your Thoughts and Emotions and Live Life on Your Terms will be discounted to $4.99.
We will handle the price change, so no action is needed on your part.
Please don’t discount the title(s) prior to that date. Congratulations! Kind regards, The Kindle Direct Publishing Team
I’ve never discounted Gorilla Mindset before, and unless Amazon offers another deal like this, won’t do so again.