Cernovich’s new plan is to take his brand of self-help from the home to the House by running the “Big Brother” of congressional bids, renting out a five-bedroom campaign pad, living in it with his staff and streaming the whole thing 24/7 on YouTube. There are other plans for the campaign—flash mobs, loyal readers with Go-Pros confronting and humiliating his opponents live on Periscope. “The savagery that I would bring to a campaign would be like nothing anyone had ever seen in a congressional election,” said Cernovich, the day before the birth of his first child, a girl.
That vision is contingent on Cernovich’s congressman, Dana Rohrabacher, vacating his seat to, say, join the Trump administration. If that does not happen, Cernovich still plans to recruit acolytes from across the country to deploy those tactics next year in primary challenges to establishment Republicans, a scheme he has dubbed #Revolution2018. If he can pick off just a handful of incumbents next year, Cernovich believes the entire Republican conference will come to fear, and heed, his movement. “That’s what you learn from—” he said, before catching himself. “I’m going to choose my words carefully, because I don’t want to call it ‘terrorism.’”
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