Most CEO and other “success” books are about making the guy look like a nice guy. In truth most people who rise about the crowd are maniacs. Here’s what I expect from those who work with me.
Memo to [REDACTED]
The next 4-8 weeks are going to be fast paced, and that’s no exaggeration. I want to explain my work style to avoid any confusion or drama. In short, I’m an intense guy who expects people who work with me to be self-starters and on their game. We do major league work here and if you don’t intend to have an impact on the world, you won’t enjoy working with me.
Yes you work with me, not for me. I don’t need an errand boy. I need someone who could potentially transfer to a CEO role or start his own company.
If you work hard and are involved, you’ll be able to say you helped launch a book and a film. Few will ever have that experience in an entire life. You’ll have that within a month or two.
Here is what I’ll be doing within the next 8 weeks:
– Launching a book on Trump
– Launching a feature-length documentary (Silenced), including hosting at least one film showing in Los Angeles
– Doing journalism projects, including the [redacted] project
– Going into pre-production on a feature length documentary on media hoaxes. We will crowd-fund that on Kickstarter as we did with Silenced.
For Silenced I’ll need you to help me make sure everyone is getting their KS rewards. We will sit down and look at the rewards.
I’ll also teach you how to create pre-hype for the film by telling the “behind the scenes” story. Few understand this.
We will also need to distribute Silenced and host at least one showing at a theater in LA. I’ll show you how we are going to do this.
Silenced will be a feature film, a podcast, and a YouTube. Let me explain.
Silenced will be a feature film that we will distribute to our backers and then release on Amazon, Netflix, etc. However we also have a massive amount of additional footage. In Silenced we talked to Scott Adams, Dave Rubin, Milo, Anthony Cumia, and even Alan Dershowitz as well as many other non-famous people who are nevertheless fascinating.
Rather than let the footage for Silenced go to waste, we are going to start a Silenced Project. This Silenced Project will be a podcast on iTunes with selected interviews. We will also post these selected interviews onto YouTube. You’ll coordinate with Loren to get these files upload.
We are also going to provide the footage from Silenced to the Library of Congress, as it’s an unprecedented project of historical magnitude. Nowhere in history has anyone talked to so many people about what free speech means in a given year.
For the Trump book, you’ll need to coordinate cover design with Ben Garrison, and formatting and other launch issues with Vox Day.
You’ll also need to read the book. Tell me what you think.
Mike Cernovich books
If you’re good at the publishing stuff, I’ll also have you help me update the files for Gorilla Mindset and release Gorilla Mindset into hard cover. We also need to get Gorilla Mindset back on iBooks.
We will also launch the Danger & Play collection of essays into ebook format on Barnes & Noble, get it into paperback on Amazon, and release it onto iBooks.
None of the above will make any sense to you, and that’s OK. I will train you if you want to learn and take this seriously.
I am happy to teach you what I know, and this would mean you’ll learn enough to start your own consultancy business. I could quit my journalism job today and open an eight-figure marketing consultancy as I am one of the 10 best marketers in the world. You will know everything about crowd funding films, launching films, and publishing and launching highly popular books.
What you will learn from me will depend on how hard you want to work, how much you can learn, and how seriously you take these next few weeks. In my view this is an opportunity of a lifetime that I’d have killed for at your age. How view it and how you act is on you, of course.
We’ve talked about a few projects. I’ll teach you how to do journalism the right way, how to write stories that people care about, and how to avoid libel lawsuits / how to spot frivolous litigation tactics.
We will talk about this in person.
What you must do
Keep a track of tasks that we need to complete, including “next steps” that you need from me.
Make sure we stay on task, especially as I get distracted due to the volume of projects I’m working on.
Never tell me we have a “project” due. That is too vague. Tell me the next step I need to take to complete this task. (That’s a good life tip overall. Rather than focus on vague ideas, take action, which means ask yourself what you can do immediately to bring you closer to your goal.)
I am reading a book on method acting, even though I’m not an actor, as every skill you build increases your insight into every other area of your life. I’m also reading a book on copyrighting and documentary filmmaking.
You need to think of what skills you will learn from me. When you get pissed off at me (100% you will hate me many times during these next few weeks), change your focus by reminded yourself that you are building skills.
Scott Adams astutely observed, “Every skill you develop doubles your chances of success.”
By the end of this month you WILL (unless you’re lazy or a flake) know how to:
– Project manage freelance workers across the world, handling everything form book formatting to graphics design
– Host and launch a podcast on iTunes
– Publish and launch a book on Amazon, B&N, and iBooks
– Engage in investigative journalism
– Write compelling articles and take compelling video footage that move people emotionally
– Distribute a film
– Host a film screening
– Project manage a six-figure Kickstarter
Sound intense? Good, because I’m an intense guy and get really pissed off when people slack off or don’t play to win.
I also don’t micromanage or babysit.
If it appears to me you’re wasting time on social media or not going hard enough, then I’ll write you off completely and start looking for someone who has hunger and desire.
People find that I am warm to them and then grow cold. I am not a therapist. People want it or they don’t. Nothing I do requires an IQ over 130. You are smart enough to do everything you need to do.
I can’t teach desire or hunger. If the hunger isn’t there, I move on.
Self-study is not optional when working with me.
Read these articles to get yourself into the right mindset. These must be read/podcast listened to before we meet.
Talent Stacks and Mental Models:
The Success Podcast:
How to Launch by Jeff Walker:
Your first assigned book is Scott Adams book, How to Fail at Almost Everything and Still Win Big. My review is here. Read the full book.
You need to be thinking about success 24/7. I am never not thinking about new ways to win and have an impact on the world.
We will meet on Saturday to go over our to-do list.