Experts have called Trump’s latest campaign speech the greatest speech of this election season. Trump’s speech is remarkable on several levels, and what stands out most of all is how Trump loads his speech with mindset principles that America needs.
— Scott Adams (@ScottAdamsSays) June 22, 2016
Those who understand mindset are able to see that Trump is inspiring a nation.
Rule #1 of persuasion (if you want people to change their mindset, you had better be persuasive) is that you must put the reader or listener first.
People must believe you have their self-interest in mind or they’ll never listen to what you have to say.
Thus, in Trump’s latest speech, he says:
Hillary Clinton wants to be President. But she doesn’t have the temperament, or, as Bernie Sanders’ said, the judgement, to be president. She believes she is entitled to the office. Her campaign slogan is “I’m with her.”
You know what my response to that is?
I’m with you: the American people. She thinks it’s all about her. I know it’s all about you – I know it’s all about making America Great Again for All Americans.
(Trump also makes several identity plays, and rebrands nationalism as Americanism. In fact his speech is layered with persuasion that perhaps 10 people in the U.S. fully comprehend.)
Trump ties Americanism (an identity) to a mindset (thinking big).
In his speech Trump makes an identity play by defining Americans as people who think and dream big. If you can persuade people what, as Americans, we think and dream big, then it logically follows that you must vote for Trump.
Americans are the people that tamed the West, that dug out the Panama Canal, that sent satellites across the solar system, that built the great dams, and so much more.
Then we started thinking small.
We stopped believing in what America could do, and became reliant on other countries, other people, and other institutions. We lost our sense of purpose, and daring.
But that’s not who we are.
Earlier in his speech Trump primed the listener for his mindset principles by talking about his own life:
I have built an amazing business that I love and I get to work side-by-side with my children every day. We come to work together and turn visions into reality.
We think big, and then we make it happen.
Towards the end of his speech (remember primary and recency, people remember what is said first and what is said last) Trump gives concrete and visual examples of the Make America Great Against Mindset in action.
Come this November, we can bring America back – bigger and better, and stronger than ever.
We will build the greatest infrastructure on the planet earth – the roads and railways and airports of tomorrow.
Our military will have the best technology and finest equipment – we will bring it back all the way.
Massive new factories will come roaring into our country – breathing life and hope into our communities.
Our country is going to start working again. People are going to start working again.
Parents are going to start dreaming big for their children again – including parents in our inner cities.
Americans are going to start believing in the future or our country.
We are going to make America rich again.
We are going to make America safe again.
We are going to make America Great Again – and Great Again For EVERYONE.
Trump wants to help America rise out of the ashes, like a phoenix.
Few understand how truly great Trump’s latest speech is, as they have a scarcity mindset based on an obsession with social status (as defined by the dishonest media) and anxiety. Pundits and others in the media are afraid of dreaming big.
Yet no one could imagine Coughin’ Hillary, in her shrill, hacking voice, giving a speech that would inspire millions of Americans to dream big.
I understand Trump’s rise because Gorilla Mindset is the best mindset book ever written and was the most successful non-fiction book launch of 2015.
People often read Trump’s book Art of the Deal alongside Gorilla Mindset.
— JDubsDoubleGat (@JDubsDoubleGat) June 22, 2016
Scott Adams’ book is also read alongside Art of the Deal.
— King Robbo (@realkingrobbo) June 19, 2016
It’s important to think big.
I teach you how to turn visions into reality in Gorilla Mindset.