Out of a spirit of abundance and goodwill, I will not address you as “journalists.” I am going to save your careers.
Most of you are jealous of me but some of you are genuinely confused and wonder why my profile is growing while yours is shrinking. I will teach you how to do journalism, because quite frankly, I don’t like doing it. I’d rather write about mindset, Wim Hof breathing, and general success stuff. I only began doing journalism because you failed me and the general public.
You aren’t as smart as you think you are.
I’m a published legal scholar and author. Compared to a physicist, I’m not that smart.
You’re a tier in intelligence below me.
That doesn’t mean you can’t do a good job. I write better than nearly every physicist because writing and analysis are separate skills.
But you do need to get over yourselves. If people disagree with you, it’s not because “Herp derp they are stupid!”
People disagree with us for any number or reasons unrelated to IQ. Some have a different filter on life. We are all biased.
People trust you when you admit your bias.
I am pro-Trump. Everyone knows this. Because of this, people trust me more than they trust you.
People are smarter than you give them credit for. They know you want Hillary to win and that you lie about it. Because of this only 6% of the public trusts you.
Admit your bias and that level of trust will increase.
I am one of the most trusted sources on news precisely because people know I’m not the guy to go to for a “fair and unbiased” review of Trump. They know to filter what they read. They appreciate my honesty and thus my reputation grows.
Your web stats don’t mean anything if you don’t have a personal brand.
I have what in law we call a “portable book of business.” A portable book of business means you have clients who are loyal to you rather than the law firm. You can leave Law Firm X for Law Firm Y. This gives you leverage with your partners.
My Twitter received 45 million impressions in May and Danger & Play is doing between 800,000 and 1,250,000 views a month. Those are my stats and they exist independent of any platform I publish on.
Because of this I can sell books, write a one-man blog, or move on to another site to create what people call “synergy.”
I have total independence and can never be fired from a job and my editor can’t kill stories because I am my editor.
Speaking “truth to power” means taking on powerful individuals, not random white people.
You learned in journalism classes that “speaking truth to power” means taking on poor white people because whites have structural privilege. (I know all of your stupid arguments. They aren’t hard to comprehend.)
Because of this you support Anil Dash, who led a rape mob against a white woman and supports doxing. Meanwhile Dash is a multi-millionaire with immense power.
Rather than attack random white working stiffs, go after people who have actual wealth and privilege. This includes your media buddies like Nick Denton, a multi-millionaire who lives in a $15,000 a month SoHo apartment and launders money through the Cayman Islands.
Hunt big targets.
There are pedophiles in Hollywood and Congress. Rather than write another “think piece” about poop swastikas or Hitler anime, pick a big target to scalp.
They are white men, but I didn’t attack them for being white men. They had power, and I took them out.
Similarly, I ruined Michelle Fields, a hoax artist.
Don’t hunt people based on “structural privilege” you learned about in Social Justice Journalism 101. Take on people who abuse their actual wealth and power to harm the innocent.
Hoaxes are over.
Have you read the comments to your articles lately (more on that, below).
America is actually a pretty tolerant place. You’ve been caught spreading too many hoaxes. No one believes them anymore, and whenever you publish a hate crime hoax, your credibility decreases.
If you don’t know how to spot a hate crime hoax, read my guide to spotting hate crime hoaxes.
More speech, not less!
Yesterday we made #IStandWithHateSpeech, which was created to protest the deal Facebook, Twitter, and Microsoft made with the EU, the #1 trending topic in the world.
Can we get #IStandWithHateSpeech trending?
They are not refugees.#IStandWithHateSpeech
— Mike Cernovich (@Cernovich) May 31, 2016
If you oppose free speech, you’re on the wrong side of history.
— Mike Cernovich (@Cernovich) June 1, 2016
Keep your comments open and rarely block people on Twitter.
A lot of comments are stupid, but even stupid people and haters act as a check against your ego. I am hated on daily, and have several devoted stalker accounts. This is valuable as believing your own hype will ruin your life.
You shouldn’t block people for being mean or hurting your feelings (get over yourselves). If people are genuinely stupid, sure, don’t engage.
Know that disagreement is not evidence of stupidity nor is it evidence of hate.
Stop plagiarizing people.
My concepts and scoops are re-written without any credit given to me. This is dishonest, sure, but also not smart.
If you cite me, I’ll link to you. This will lead to an increase in page views and also boost your personal brand.
On a good day my Twitter sends out 24,000 clicks.
Citing people is ethical and also smart business.
Give a voice to the voiceless.
Look, we get it. White people are evil! You can read any website and read this.
But here’s a logic 101 test. If white people are evil, why are you allowed to write about how evil they are? Go draw a picture of Mohammed or say Muslims are evil. See how that works for you.
Whites, especially working class whites, don’t have people speaking on their behalf. National Review even wrote multiple articles saying that the white working class deserves to die.
While giving a voice to the voiceless is the “right” thing to do, it’s also a way to build your personal brand.
Why would I read you at Vox when there are 100 others writing the same crap at WaPo, Gawker, and NY Times?
Big issue is groupthink. "Journalists" all write same stories, often hoaxes. No differentiation among outlets. https://t.co/tVE8mxMnzS
— Mike Cernovich (@Cernovich) May 27, 2016
Why to go Vox instead of Buzzfeed? WaPo instead of NYTimes? They all write same stuff, hence they're fungible. pic.twitter.com/urZOhW82QA
— Mike Cernovich (@Cernovich) May 27, 2016
Read Gorilla Mindset.
You need a lot of energy, focus, and even animal aggression to do proper journalism. You’ll alienate “friends” by speaking truth the power.
When you live the Gorilla Mindset, none of that crap matters, as you become full and complete.