The #1 question that people have been asking is, “What’s next for Cernovich and Danger & Play?”
I’ll tell you what’s next as well as explain the process YOU should follow for your own life.
I have always wanted to create my own media network. When you have a grand vision, you need to study what it takes to create that vision – the difference between a life vision and a daydream.
A news network needs a strong writer, a strong video editor, and strong visual personalities. It also needs funding.
I’m as strong a writer as anyone out there. I never had a video editor, as most people lie about what they can do. I found that editor in the director of Silenced, Loren Feldman. I need some strong visual people. My skin still flares up a bit. Today I am looking great, but my skin has to be totally better. I can’t afford Milo, though if the big bucks came in I’d pay him whatever it took.
- Have some self-awareness. Know your strengths and vulnerabilities. Find talent and pay that talent.
Funding sources traditionally come from venture capitalists. VCs are cucks, however, and I have no interest taking a meeting with VCs. Advertising is another source of revenue, and relying on advertisers makes your business fragile. If the mob wants to destroy your network, they leave on advertisers.
- This is a basic SWOT Analysis (strengths, weaknesses, opportunities, and threats). There is a huge opportunity for a counter-narrative news outlet that also calls out cuckservatives. I am strong on writing, weak on video when my skin flares, and a huge threat to my business is attacks on advertisers.
I’ve been able to self-fund the news via book sales. Each copy of Gorilla Mindset sold brings me a $6 royalty.
Gorilla Mindset will sell 100,000 copies over the next couple of years. (Today’s total: 25,632 copies sold.)
I can now sell 25,000 to 100,000 lifetime copies of any book I launch. At one book a year I can fund my life and non-talent related costs of a news network.
The problem with book sales is that it’s not recurring.
I spent $40 a month on nootropics. That’s a recurring sale, and far more valuable than books.
I’d self-fund my online news network through nootropic sales.
You’ll thus see why I’m working harder on building my Twitter platforms and pushed back the release day of my War on Men book. My social media is where I can launch my news network.
That's an average of 17,769 impressions per Tweet. Who needs "the media"? We are the media. pic.twitter.com/RnizYctMTG
— Mike Cernovich (@Cernovich) May 10, 2016
Moreover, 66% of the $76,060 from Silenced came via Twitter. My Twitter keeps growing, and self-funding a news network would be possible, although that might not be sustainable.
I could raise at least $100,000 via KickStarter to fund the Cernovich News Network (name to be determined).
Crowd funding is not off the table.
Dreams, Visions, and SWOT.
Although many people consider what I do random, there’s a lot of thinking behind the scenes. SWOT is a useful way to understand your business and the world.
SWOT analysis (alternatively SWOT matrix) is an acronym for strengths, weaknesses, opportunities, and threats—and is a structured planning method that evaluates those four elements of a project or business venture. A SWOT analysis can be carried out for a company, product, place, industry, or person.
Strengths. I’m a powerful and mostly fearless writer with strong legal and public relations knowledge. Suing me for defamation would be folly. I’m also one of the most charismatic people you’ll ever meet.
Weaknesses. I’m a poor manager and my logistical skills are below average. I only recently filed my 2012 taxes and used to be hit with late fees despite having plenty of money to pay my bills. Organizational skills are a “C-” at best. I also don’t trust people and am impatient, which makes it hard to work with me.
Opportunities. Counter-narrative media and hoax busting are in high demand, as the media keeps spreading hoaxes. There is a huge divide between what people want to read and what writers are writing.
Threats. I could be sued for defamation or killed. Funding a news site is expensive and most news sites do not make a profit. If I relied on advertisers, any boycott could gut me.
90% of businesses fail because most people are day dreamers rather than visionaries.
Visionaries are able to see what others can’t see.
But you still need to have high levels of self-awareness.
Most people simply have no self-awareness. They are heroes in their own minds, even when they have no reality-based evidence of their greatness.
Yet even a hero has a fatal flaw. If you can’t identify your own flaws, you’ll never go all the way in life.
I will give you some blind items of people from my own life who have insane talent but have never worked on these flaws. This is not about any of you reading this now, of course.
- Brilliant, extraverted and high energy, but comes off as a mooch and cheap skate.
- Thinks he knows marketing but is actually clueless and uses spammer techniques.
- Greedy and always trying to chisel people down, even though he has a lot of money. This repels talented people and leaves him surrounded by lackeys and losers.
- A talented writer, but lets perfectionism (which doesn’t exist) prevent him from fully expressing himself.
- Too focused on “brand management,” believing that you can create a perfect persona in a social media world.
We all have weaknesses, though we need not define our identities by them.
We have all hit low points. That is not a choice. Whether you define yourself by your lowest moment, however, is a choice. Choose wisely.
— Mike Cernovich (@Cernovich) November 7, 2014
I define myself as a powerful, charismatic man.
I am also a poor organizer, impatient, and hard to work with.
Thus my game is always about playing to my strengths. I’m a one-man shop.
Yet playing to my strengths will prevent me from taking my game to the next level. You can only go so far on your own.
In the meantime I’m working with Loren, who has some “issues” of his own, but one of my strengths is having a large tolerance for other people’s issues.
See how this works?
Part of the fun of the work we do is watching it in real-time.
I started off with 45 Twitter followers and a crappy WordPress blog. That was four years ago.
And today I’m a best-selling author with two documentaries in the works.
There’s no magic to this.
Well, there is some magic to it.
I didn’t allow myself to be defined by my weaknesses.
Instead….I focused on my strengths and got started.
That’s the only magic my friends. Today is not five years from now.
Today is today.