There’s a new media model forming – long tails, crowds, e-celebs, and anti-fragile business models.
“Tech journalists” love to throw around terms like the long tail and anti-fragile, yet no one in journalism understands what is happening. They aren’t that smart, though, so we can’t blame them.
Because the media is narrative-driven, truth speakers are not offered jobs at “prestigious” publications. Journalism is also a poor-paying profession.
To make it as a writer, you must market to the a niche – the so-called long tail.
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
Most people think of ways to make it in the mainstream, which is why they fail. Far better is to create your own niche. There are millions of people eager for a specific type of product or service – including news and books.
I don’t do “general news” or “general success” stuff. There are boring websites like Inc doing that.
As one writer, I can’t compete with CNN or MSNBC. I can, however, carve out a niche of news and become the trusted authority on a few subjects.
You’ll notice that nearly every journalists hate me. Some even develop paranoid delusions about me, with a guy named Dave Weigel claiming I had added him to a hate list.
People I have never heard of blocked me, and they never respond to my tweets.
This is because while I am not more influential or widely-read than the websites they work for, my own personal brand now eclipses all but those who have been at this game for far longer than I have been.
I focus on a niche – mindset for dominant men (even a lot of women find there way here).
People who focus on mindset do not want a general news site, but niche subjects interest you – hoaxes are fascinating, as intelligent people who want to expand their own minds are fascinated by media lies.
Since D&P is written with men in mind, false accusations are also of interest.
For the best writing on hoaxes, especially hoaxing involving false accusations against me, you come to Danger & Play.
Wisdom of crowds.
Why do I follow over 500 people on Twitter and leave my DMs open? Simple. I get a lot of nonsense there, but there is wisdom in the crowds. When several people send me the same story or piece of information, I pay attention.
I know everything going on, as you are everywhere.
The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, published in 2004, is a book written by James Surowiecki about the aggregation of information in groups, resulting in decisions that, he argues, are often better than could have been made by any single member of the group. The book presents numerous case studies and anecdotes to illustrate its argument, and touches on several fields, primarily economics and psychology.
Antifragile business models.
Although Nassi Taleb’s fragile ego forced him to block me on Twitter, his book Antifragile is required reading:
Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile. Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the antifragile gets better.
My business model is anti-fragile. The more people attack me, the more people learn about me. The more people learn about me, the bigger my profile grows.
Contract that to “journalists.” They collect paychecks from media companies owned by George Soros and other billionaires. If they truly caused trouble or questioned the narrative, they’d be fired. Traditional journalists have a fragile business model.
By developing an anti-fraigle business model, I’m able to call out hoaxes where as others are afraid to as they’d lose their jobs.
A lot of people accuse me of self-promotion, and yeah so what?
We live in a celebrity culture. The bigger my profile becomes, the more truth we are able to spread to the world.
Of course there are some celebrities who use their power for evil. The media promotes Kardashian because she teaches negative thought patterns and bad behavior to others.
But celebrity is neither good nor evil.
Celebrity, like rhetoric, is a method of persuasion.
Read the sentence again. Celebrity is persuasion.
You can call argue against it or wish human nature were different, but it’s true. Oprah is believed because she is a celebrity.
The more of an e-celeb I can become, the more good work that we can do for the world.
Mike had been blogging a lot for several years, but his explosive growth has occurred in the last 9 months when he saw the Trump phenomena taking off. He created media divisions for his business that created unique content for each of the platforms he was active on, which in turn allowed him to cultivate a celebrity persona appropriate to each audience.
How these concepts are creating new media.
As the clickbait bubble collapses, you’re going to see more “journalists” become journalists.
Re: Buzzfeed's implosion. Compare with Vice's traffic collapse. Looking increasingly like a bubble popping. https://t.co/6tB1W8Wn47
— David Auerbach (@AuerbachKeller) April 12, 2016
They’ll begin developing their own niches and source networks. Rather than cry about trolls and close comments, they’ll remain in contact with everyone – even their haters and stalkers.
They’ll start their own news sites, with their own name as their brand.
When this happens, we’ll begin a golden age of truth in the media, with individuals competing with one another by telling the truth rather than spreading hoaxes.
What will happen? The biggest independent stars will be offered outrageously large contracts by the power elite, although that’s a long way off.
We’re in a new era of journalism. Honest reporting will not become the norm, as the largest media sites -which are owned by the same 3 companies – will continue pushing an anti-American narrative.
You will, however, soon have that guy or gal whose writing on a single subject you can trust.
You can see the new media model applied to the Michelle Fields hoax against Corey Lewandowski.
Michelle Fields falsely accused a man, Trump campaign manager Corey Lewandowski, of a crime.
The media supported her. Everyone ran with the hoax.
I and a few others fought against the mob, and with the help of millions on social media, we won.
The world became a more honest place, at least for today.