Have you ever heard a cool song on the radio and really wanted to know who the artist was? Of course we have, and unless you remembered the artist’s name or recorded the song, you forgot about him. The same is true of podcasting.
The first rule of podcasting is to launch your podcast from your website.
On social media and via my email list, I don’t link directly out to my podcast on iTunes or SoundCloud but instead link to Danger & Play. (The same is true of my YouTube videos. I upload my videos into articles at D&P.)
While no one has to buy a book from me and I don’t play guilt trips, I do want to sell books. It’s how I pay my bills. If you find my podcast on iTunes, you have to go through a bunch of other steps to buy my book.
When selling online, you want to make life simple for people.
Jeff Bezos discovered that each click reduces sales by 50%. Audit your sales process for clicks. Make life simple on people. We’re busy!
My podcast-to-book sales process is simple.
- Welcome to Danger & Play.
- Here’s my podcast.
- Click here to buy Gorilla Mindset from Amazon.
Now imagine I linked to iTunes rather than D&P.
- You listen to my podcast while doing dishes or walking.
- Think it’s cool.
- Get distracted.
- Maybe Google me later.
- What is that guy’s book called again?
- Is there anything good on YouTube?
- Forget about me.
Remember that life is busy.
Make life simple for people.
How to write a podcast post?
Create a few show notes. It doesn’t have to be complicated.
Embed the mp3 into your post.
Provide a link to your iTunes page.
How to get more podcast reviews.
People are listening to your podcast from a mobile device or in their cars. They aren’t going to leave a review unless they are on a computer. (And that’s why you want them finding your podcast on your website.)
You can also include a link to your podcast in your email signature line.
Ask people to review your podcast, and give them a reason. In life, always give people a reason for your ask. For example, Please review the Mike Cernovich Podcast because it will help others find the podcast, thus growing our message.
Show people how to leave a review. Most people have no idea how to leave a podcast review.
- Click on this link.
- Go to ratings and reviews.
- Click on 5 stars.
You can also write a longer review, though it’s not necessary.
Remind people of the link.
Cernovich’s WordPress voo-doo.
When you upload an image via WordPress, a URL for that image is automatically generated. In the above image, this link is generated:
If a person clicks on the image, they go to that destination, which is stupid. I want you to go to my podcast page when you click on the image.
Change the destination link by clicking on the chain link icon.
Paste your podcast link into the URL box.
Check the box “Open link in a new tab.”
Now people have your webpage and podcast page open.
How to edit your podcast in Audacity.
I’ve edited podcasts for hours and had everything spliced together. It does not increase listens. I now spend 10 minutes editing podcasts to improve sound quality.
Don’t talk for first five second of podcast to create a noise profile. Select those 5 seconds. Get noise profile. Then remove noise. Be sure to cut out those first five seconds of your podcast.
From there, apply these simple fixes to improve your podcast audio quality in Audacity.
- Normalize | -1 Decibel
- Compression | Threshold -15 to -20
- Equalization: Do a treble boost, then do a bass boost.
- Normalize | -1 Decibel
- Hard Limit | -4 Decibel
- Normalize | -1 Decibel
- Export to mp3
You can find all those functions in Audacity. I’m not going to screen cap them all.
What equipment do you need for a podcast?
I use Audacity. It’s a free software program.
For listening to music, I have a pair of V-MODA Crossfade M-100 Over-Ear Noise-Isolating Metal Headphone.
You can buy a mic to go along with the V-MODA.
Others use the Blue Snowball or Yeti. Both are fine microphones.
They key is to put the microphone within a few inches to your mouth.
Remember to put a sock on top of it to act a pop filter.
Let’s say your podcast is great. What now?
What’s the call to action or next step?
Imagine someone hears your podcast for the first time and loves it. Now what?
You always want to close your show with a call to action. It could be something simple like, “Be sure to subscribe to my podcast on iTunes.” Or you might ask for them to leave podcast reviews.
I always end my podcast by remiding people to go to DangerAndPlay.com for the show notes.
Also many people first learn about me from my podcast. I want those people especially go head to Danger & Play.
How can you make money doing a podcast?
Some people sell ads, although I don’t. My podcast sells books, including audiobooks. If people like your podcast, they’ll like your audiobook.
What if your voice is [whatever].
Some people will like how you talk and others won’t. That’s life. I’m not going to give a pep talk about this stuff.
Who cares if most people hate your voice? You don’t need millions of listeners or readers. You need around 10,000. There are billions of people online.
There’s your free $1,995 Podcasting Course.
There are a lot of Internet marketers charging $2,000 for the information I gave away.
The gurus haven’t even built up big podcasts themselves. My own podcast has 375 ratings in the U.S. along and hundreds of others in the UK, Australia, Canada, and other countries. Most of those get-rich-online guys pay for reviews.
People say I’m crazy to deliver this much value to the world, but to be honest, this article only took me an hour to draft. When you walk the walk, writing is quick and easy. The hard part is learning this stuff from experience.
If you liked this article, go leave me a podcast review.