This is going to be a boring, data-driven article for people into such stuff.
Silenced finished with 838 backers for a total of $71,060 ($63,000 or so after KS’s fees.)
Silenced’s Kickstarter page had 18,024 page views and 15,533 unique visits. (You can use your Google Analytics code to track stats on the page.)
Traffic sources to silenced:
- Twitter – 57%
- Direct via D&P – 24%
- Vox Day – 5%
As you can see, having a large website and social media is important. This is sort of a duh point, but seeing data put everything into context.
It also helps to have friends who help you. This is also duh, although you guys wouldn’t believe how people try using me every day while offering me nothing.
Cash breakdown for Silenced.
Here’s the data:
- 157 backers @ $10 = $1,570
- 315 backers @ $25 = $7,875
- 106 backers @ $50 = $5,300
- 164 backers @ $100 = $16,400
- 16 backers @ $250 = $4,000
- 14 backers @ $500 = $7,000
- 2 backers @ $1,000 = $2,000
- 5 backers @ $5,000 = $25,000
Over 740 backers (88%) pledged $100 or under, for a total of 53% of the amount raised.
Just under half of total support for Silenced came from 12% of people.
How much does Kickstarter take?
Kickstarter takes 5% off the top plus 3% of each credit card transaction.
Some backers flake at the last minute, too, which is expected.
I’ll post the total amount once it arrives.
The last day was the biggest day.
People are busy and many wait until the last day to back it. No complaints from me.
On the final day we raised $28,637 – or 40% of the total.
For those who followed the drive on Twitter, you could see the amounts increase every 30 seconds. It was wild, a lot of fun, and I had a huge adrenaline rush.
Did the Kickstarter go as planned?
It went better than planned.
I agreed to pay Loren $40,000 (50% of his usual rate, as he believes in this project; it’s passion for both of us) without having any idea where the money would come from.
Even though I am well-off, $40,000 is a lot of money and yes I was a bit anxious wondering if agreeing to fund Silenced was a mistake. Where was the money going to come from?!
I expected to raise $20,000. I figured $20,000 would come out of my pocket.
- We raised $71,060, which will be around $63,000 after Kickstarter takes it cut.
All of the additional money raised will go into making Silenced better. We’ve already been able to hire a research assistant, and it’d be great if we could get closed captioning done as well.
I don’t expect to spend much on marketing. I am one of the top 100 marketers working today, and my marketing skills are worth $1,250 an hour.
I’ll do the marketing for Silenced for the love of it.
Now the work begins!
I love spreading our message and making a difference in the world, which is why I’m producing Silenced.
Loren and I have been scheduling and conducting interviews. We’re heading to San Francisco soon. Then New York. Then perhaps Miami.
- Note: I travel a lot anyway and you didn’t back Silenced so that I can party. My travel expenses are on me. Loren’s travel expenses are included in the original amount I agreed to pay him.
Can you still back Silenced?
Sure. You can PayPal me the cash directly. You’ll get the same rewards as original backers.
Anyhow, thanks again. I thank you all a lot and say we because it’s true.
I feed your soul and you feed mine.
Keep dreaming big.
Who knows where your life will be in 5 or 10 years?