There’s a media revolution happening right before your eyes. No one is talking about this revolution, largely because few understand it. Those who see what is happening still can’t comprehend it, because as Upton Sinclair observed, “It is difficult to get a man to understand something, when his salary depends upon his not understanding it!”
I recognize this revolution because I have lived it. There are a few of us who are bypassing media gate keepers in order to get our message out. No one is doing this better than Donald Trump.
But before we talk about Trump, here’s a word from marketing legend Seth Godin.
When I think about how much money someone like Gillette spends, the question is: Why doesn’t Gillette just build the most important online magazine for men, one that’s more important and more read than GQ or Esquire? Because in a zero-marginal-cost world, it’s cheaper than ever for them to do that.
Godin is a smart marketer. He does not, however, understand the slave mindset even the most powerful people live under.
There’s currently a master-slave relationship between ordinary people and the media. Gillette advertises in the media, because Gillette is not the media. Why not? Because they haven’t made the mindset shift. They’d accepted the media as their masters.
Scott Adams has rejected that mindset, declaring, “I am the media.”
A slave immediately said Adams wasn’t the media. Of course the slave did not offer any reason why world-famous multi-millionaire Adams wasn’t or couldn’t be the media.
@ohmyzord I am the media.
— Scott Adams (@ScottAdamsSays) February 29, 2016
Yes, Scott Adams is the media. His traffic on a one-man blog surpasses that of many media websites. He has done more to educate and inform the public about Donald Trump and the broken political system than any other living pundit.
Why can’t Adams be the media?
Why can’t you be the media?
Donald Trump is his own media empire.
Watch how most candidates and public figures play the media relations game. They go on to TV shows. They call press conferences. They beg the media to act as their intermediary.
What is going on at a deeper level? Celebrities and political candidates need the media to act as gate keepers to you, the people.
Trump, through the power of social media, is able to bypass the gate keepers. He takes his message immediately to social media.
How do you fight millions of dollars of fraudulent commercials pushing for crooked politicians? I will be using Facebook & Twitter. Watch!
— Donald J. Trump (@realDonaldTrump) March 7, 2016
Will the next candidate for President or Congress start his own news network before running for office?
Why, as Godin asked, can’t candidates take money they’d pay for advertisements to instead create their own media companies?
Maybe that’s why I work so hard at Danger & Play, why I’ve been writing more about current affairs, and even why I’m getting into film making…
The most important political essay of this election.
Naval Ravikant, a venture capitalist, wrote the most important political essay of this election season.
- Read: American Spring.
In American Spring, Naval summarized a theme we have discussed at Danger & Play repeatedly.
Political parties formed to monopolize the vote. The losing parties kept ganging up until only two parties remained. Resembling vast and immortal corporations, they consolidated all political power.
The parties need mass media to win elections. Media literally intermediates reality and programs voters by framing the acceptable parameters of any debate. Mass media costs mass money.
In this election, Sanders and Trump have bypassed those gate keepers:
YouTube killed TV and Twitter ate the news. Donald’s tweeting from his jet and Bernie’s kickstarter went viral. Software is eating politics and the elites have lost control.
There is no more establishment. Like all things Internet, social media and crowd financing are unstoppable. Every large future election will have outsiders out-organizing, out-raising, and out-raging the establishment.
Gate keepers are everywhere this election season, and they are fighting hard to keep their power.
The media lies about harassment on social media to get people like me kicked off of Twitter. Why? Go read my Tweets. I’m far from abusive.
The media despises social media because of analytics. I’m a one-man shop, and my Twitter gets 15 to 20 million impressions per month.
When the media lied about the Syrian “refugee” crisis, I went to Budapest, Hungary. My photos, directly uploaded to Facebook, reached over one-million people.
One album alone reached over 750,000 people.
Because people like me and you have increasing power to fight back against the media narrative, governments want to censor us. Read: The War on Social Media.
Without ever being on television, I have been able to sell over 21,000 books in 8 months.
My KickStarter, thanks to your awesome support, is already at $35,000.
We are writing our own books and producing our own films and yes becoming the media.
The Mindset message.
Even a post about the media and this presidential election must tie into mindset.
Yes, I want to sell books, but also want you to think deeply about your own life.
I have bypassed gate keepers in everything I do. I have more influence than most pundits, and sell more books, and am now making films.
That was due to a mindset choice.
You do not need permission. You do not need validation.
Are you holding back on your own life perhaps because you don’t have the credentials or aren’t part of the club?
Many of you are. You think, “Who am I to say anything?”
You’re living in a new world. You don’t need anyone’s permission. You simply need to take control of your own mindset.
P.S. You will be shamed for going your own way. Haters will say, “You’re not the media!” Many people try to attack me by saying, “Gorilla Mindset was a self-published book.”
The joke is on them.
They don’t understand that trying to use self-published against me reveals their own slave mindset.
Why do I need some idiot in a publishing house to validate me or my writing? That’s how slaves think.
Write a better mindset book, haters, for Harper Collins. Good luck!
Live like a free man. If you want to do something, as trite as it sounds, do it.
You don’t need anyone’s permission.
Of course the flip side might terrify you.
Because you don’t need permission, your failure to act is entirely on you.
If you fail at life, it’s because you made that choice.
Is that how you want to live?
I might get my ass kicked from time to time, but as Conor McGregor said after losing one of the biggest fights of his career:
“I stormed in and put it all on the line. I took a shot and missed. I will never apologize for taking a shot. Shit happens. I’ll take this loss like a man. I will not shy away from it. I will not change who I am.”
Be a pussy who waits for a shot or create your own life.
The choice – and it is a choice – is yours.