“Hey Mike,” I thought someone said from behind me while shopping at Whole Foods in Venice, California. “Mike,” I heard again. I turned around and it was one of you.
“Are you Mike from Danger & Play,” one of you asked me from a cafe in Ho Chi Minh City, Vietnam.
“Mike,” someone asked from a gym in Budapest, Hungary.
We are everywhere, and that’s why the media is losing its mind.
The media is on the defensive. They simultaneously can’t look away from what we do, and yet they don’t want to wake people up.
The best way to defeat us is to ignore us. Make every many in every city think no one else thinks like him.
Leave men isolated and alone. Keep us from uniting.
There are millions of us worldwide. We haven’t met yet.
We pushed back. We created our own media companies.
The media – even “right-wing media” – never did us any favors. They didn’t ask about our issues. They didn’t lobby on our behalf or have us on as guests on their TV shows. They did not publish our articles or books.
We went out and published our own articles and books.
People who I’m told are famous now troll me on Twitter to draw attention to themselves.
When someone like Richard Dawkins retweets me, it creates an international incident. Even Glen Greenwald has been warned not to talk about me.
People want to say we are nobodies, that we are a marginal group, and yet the radical left is obsessed with me.
Our ideas are bigger than any one of us.
I’m one guy and recognizable worldwide, not because of model good looks, but because of the ideas of self-reliance, force of will, and freedom of speech. These ideas are far from unique to me and go back to our intellectual ancestors like Ralph Waldo Emerson, Aristotle, and Nietzsche.
On short notice I can throw together a meet-up in a small town like Hermosa Beach, California.
— Nestor Mendoza (@NestorMendoza66) February 7, 2016
We are everywhere.
We have to get our message out.
Why can’t we create the next Breitbart?
Web traffic at news sites overall has declined over the past year, but political site The Hill and conservative-leaning Breitbart bucked the trend, seeing big gains in viewers.
The Hill led with a 72 percent increase, according to digital analytics firm SimilarWeb, while Breitbart showed a strong 55 percent gain.
Andrew Breitbart was but a regular man with an insight, “Politics is downstream of culture.”
He recognized that the right lost elections because of being checked out of culture.
While Breitbart never wrote about masculinity, his insight applies to our movement and to this presidential election.
Donald Trump is the only classically masculine candidate. He’s up in the polls not because of his politics (no one even knows his true views) but because of culture. Trump represents a classically masculine ideal. He’s a cultural icon.
How can we get the message out?
Who will do more for our issues – FoxNews or Milo Yiannopoulos?
Milo Yiannopoulos has become a cultural icon.
If you can attend an event, check out his speaking tour schedule.
If you’re in college, take a stand. Schedule him to speak at your campus.
I hate political punditry, but here I am.
I hate politics and punditry. I had no interest and stayed out of those issues until reading a book about the Cambodian Genocide.
In Survival in the Killing Fields, a true story about the holocaust that killed 3 million Cambodians, the protagonist went from being a successful doctor with a happy marriage to having his fingers chopped off with a hatchet in a torture camp.
What happened? He wasn’t involved. He didn’t recognize the danger that the censorship culture of the Khmer Rouge. He was happy making money and living his life. He was checked out of the system.
The Killing Fields were possible because the Cambodian people did not have the right to free speech and they did not have the right to own guns.
Is it a coincidence that Europe is now under constant rape attacks? When you can’t speak out about the enemy within, how can you protect yourself and your family?
We’ve lost on every issue we’ve fought for because we let dorks lead the conversation.
The laws of online warfare.
We must destroy the mainstream media. The media is able to incite mobs against us because people believe what they see on TV and read online.
You don’t have to advocate radical views, but whenever you can show that the media has lied, do so.
I stood up for Bernie Sanders supporters as it was an effort to prove that the media lies. You can easily say, “Wow, the media has lied about #BernieBros. That’s makes you wonder what else they have lied about.”
- BEWARE the Gell-Mann Amnesia effect
Briefly stated, the Gell-Mann Amnesia effect works as follows. You open the newspaper to an article on some subject you know well. In Murray’s case, physics. In mine, show business. You read the article and see the journalist has absolutely no understanding of either the facts or the issues. Often, the article is so wrong it actually presents the story backward-reversing cause and effect. I call these the “wet streets cause rain” stories. Paper’s full of them.
In any case, you read with exasperation or amusement the multiple errors in a story, and then turn the page to national or international affairs, and read as if the rest of the newspaper was somehow more accurate about Palestine than the baloney you just read. You turn the page, and forget what you know.”
Mock the cucks. Rich Lowry and National Review do not represent us. They represent a feminized, left-wing version of “men.” Do not argue with them. Mock them.
Avoid divide-and-conquer techniques. Organizations like the Southern Poverty Law Center spend a lot of money hiring interns to troll me. They don’t attack me as much as try to get me to attack other people. “Did you see what so-and-so said? How can you be associated with that?!”
I ignore the trolls or else re-frame the issue.
- Floyd Lee Corkins went on a shooting spree inspired by the SPLC.
- Elliot Rodger was a fan of The Young Turks.
- Craig Stephen Hicks, the so-called Chapel Hill shooter, was a fan of the SPLC.
I also went through and asked people who were friends with SJW Jian Ghomeshi what they thought about the rape charges against him. I triggered a lot of people.
When people on the left would not renounce Ghomeshi, I called them rape apologists.
It seems Mike Donachie, a rape apologist and close friend of Jian Ghomeshi's, didn't like my questions. pic.twitter.com/rnN0fKavcC
— Mike Cernovich (@Cernovich) April 18, 2015
Are those guilt-by-association tactics? They are the same tactics the other side uses on us.
If you want to lose the war, go look at a book of logical fallacies and cry to me about using masterful rhetorical strategies. If you want to win, ask the left why they are in any place to lecture us when they inspire mass murders.
Keep the enemy on the defense. Never renounce an ally. When someone tries telling me that someone I talk to is evil, I tell them to police their own side. William Ayers is a terrorist, and yet he’s a leader of the left. Al Sharpton is a murderer and tax fraud.
My usual line is, “My friends are racist trolls on Twitter? Your friends are looters, rapists, terrorist, and murderers.”
Attend meet-ups. We need to create our own micro economies. There should be one of us in every field that we turn to for our business needs.
(I met a mechanic/show owner the other day and that’s where all of my business and referral business will go.)
Use counter-propaganda strategy. When Jian Ghomeshi was accused of rape, I knew he was innocent. Yet I stepped on top of him to get our message out.
“Jian Ghomeshi was a male feminist rapist,” I said, to anger and outrage and put the other side on the defense.
Is there an MRA or PUA who has been accused of more counts of rape than SJW Jian Ghomeshi has?
— Mike Cernovich (@Cernovich) January 11, 2015
As the Ghomeshi case falls apart, use him to expose rape hoaxes.
Ghomeshi has been useful to our cause.
Either he is a male feminist rapist, or he’s caught up in a rape hoax. Head they lose, tails we win.
Stop shooting your own side. I have no interest in being lectured by moderates. Many people who have never taken a shot at the other side gasp at my public relations strategies.
Who is going to have your back – me, the guy you’re nit-picking at for something you don’t like – or feminists? How about we win a fucking fight for once before turning on one another.
Ostracize moderates and cucks. Look if your sole contribution to the cause is to tell me how bad I am or to cry to me, you’re gone. There are a lot of fights to start, and you’re going after me rather than them? GTFO.
We don’t renounce anyone. We don’t have to like everything another person says. “He is his own man and can say what he likes. I support free speech.”
Visit sites that are friendly, avoid those that are not. I read a lot of media so that you guys don’t have to. There’s no reason to visit sites like Gawker or National Review. Do not give them clicks or ad revenue. They are on the same side – against us.
I now only get my news from Breitbart. They get my clicks, my link shares, and my ad revenue.
Get your own message out. Smuggle in our message on a YouTube fitness channel.
To win all we need is free speech.
The truth is on our side. That’s why they won’t debate us. They want to censor us.
Keep speaking out in favor of free speech outside of the context of anything you care about.
If we have free speech, we win. If we allow ourselves to be censored or let cucks speak for us, we lose.
Free speech or death.