I’ve seen many fantastic salesmen – absolute killer in real life – utterly fail online. Most great salespeople do poorly online. Why is that?
High pressure sales tactics destroy relationships.
Think about the last time you bought a car or got a guest membership at a gym.
You were bombarded with calls and spam emails. You hated the salesperson’s guts by the end of the deal.
Salesmen have to be pushy because they might never see you again. They likely never will. Close the sale or its over.
That’s why most sales tactics are high-pressure, pushy, and scammy. You are one of thousands of leads and they close you or dump you.
It takes years for people to buy anything from you. (And that’s if they like you.)
Right now I’m eating some frozen berries with MTS Whey Protein. Marc Lobliner owns MTS nutrition. I’ve watched his YouTube channel for years.
I finally bought something from him.
And I’m one of the “good guys.” I want to support people who have great websites and YouTube channels. I want to throw my money into the direction of artists.
But hey, people are busy. I had other protein in my house. Then people who own companies sent me free samples. I travelled. I never got around to buying Marc’s protein.
(Disclosure: I have no relationship with Marc and did not tell him about this post. This is a free promo for him because I like his work.)
Ditch the high pressure sales tactics and scarcity mindset.
Build long-term relationships.
No one has to buy your book or attend your seminar today or else.
There’s nothing that cracks me up more when ebooks are “brought back from the vault,” like you’re Walt Disney printing out DVDs.
Or when I get a dozen emails about a seminar.
There will be another seminar, and if you run scarcity promotions for an ebook, then even your fans will torrent it.
When you build an online foundation, you’re set for life.
OK, maybe not for life.
Life is a long time.
That said, I’m 38. I’m set online until at least 50.
The culture changes and it’s hard to see into the future, but a strong web presence built on relationships will carry you for several years.
I can do a book release and product release a year.
Some of you really like me and buy everything I release. (And I’m grateful for that. Eventually we’ll start hosting exclusive retreats for you.)
Others need to take two years to decide whether to pay $11.99 for a paperback of Gorilla Mindset.
It’s all good.
100% of people who read me will buy from me eventually – even if eventually means 10 years.
Run your online business like I run mine.
Chill out. Build those relationships. Treat your readers with respect.
Your readers aren’t “leads.” They are people who have genuine problems and, yes, genuine accomplishments.
Many of you are way richer, more successful, smarter, better looking, and more fit than I am.
Did you know that Europe’s hedge fund manager of the decade wrote an article at Danger & Play? That’s the level many of you play at.
- Read: From Errand Boy to Alpha.
Forget what you learned about sales from selling cars, gym memberships, and real estates.
View each and every article or video or podcast you produce as a way to build a human connection with the person who is watching or listening.
You are first giving free information in a relatable way. A person should be able to read your article or listen to your podcast and walk away with something – a position message or piece of information – without having to buy anything.
Don’t get me wrong. Launch those products. Hold seminars. Make money.
I promote the hell out of Gorilla Mindset and always will.
But I don’t guilt people into buying or lie by saying you must read it today or else your life is over.
Focus on the human connection.
Reciprocity is in our DNA.
You must give to get – yes, that means you must take a chance by giving first.
If you help people with your writing, videos, and podcasts, most people will return the favor.
Even if it takes them two years.
P.S. Think I’m lying? Gorilla Mindset has sold nearly 20,000 copies already, and continues to sell 50 copies a day. That’s without any paid advertising, email spamming, or any other nonsense. You can find out what the hype is about here.