At the highest levels, there are always two games being played – the one you’re watching and the one you’re not. This two game theory of the world can be understood as inattentional blindness, a cognitive bias.
Inattentional blindness, also known as perceptual blindness, is a psychological lack of attention and is not associated with any vision defects or deficits. It may be further defined as the event in which an individual fails to recognize an unexpected stimulus that is in plain sight.
You can see inattentional blindness at work in this experiment:
What game is Scott Adams playing?
Although I read and link to Scott Adams’ posts on Trump, I find the meta of what he’s been doing to be far more interesting.
Have you been paying attention?
Adams decided to make a move into political commentary.
Becoming a political pundit is something hard for successful people to do. There’s generally a life path – go to Harvard, get an English or Poli Sci degree, slave away for a low-paying job, kiss a lot of butt, and work your way up.
One does not simply become a political pundit.
Adams has become one.
What has he done?
He’s made concrete predictions. He has been right over and over again. He is the most accurate pundit in American history.
Where Adams shines is his messaging. He reminds people that he has made predictions about Trump, and that he is the only person to have done so.
Scott Adams is a hard man to ignore.
Am I still the only one predicting landslide in the general? https://t.co/H9WyJrjkax
— Scott Adams (@ScottAdamsSays) January 21, 2016
Yes, he wrote about Trump, but he also engaged in a massive grassroots campaign that made it hard for people to ignore if.
If you hit Adams up on Twitter, he’ll hit you back. (Sound familiar? This is essential. If you’re too good to talk to your readers, they are going to be too good to talk about you to others.)
Because of this, he develops a stronger fan base who remind those pundits who ignore Adams, “We are watching. We have seen his predictions. You cannot ignore him.”
Adams is now being written and talked about on national news.
He’s made himself a player.
Has anyone else ever done this?
How many page views does Scott Adams get a month?
Although Adams keeps his traffic secret, my projections put him in the 10 million page views a month range.
I’m not making that number up. I did 1.25 million page views last month, and the most-viewed posts did 400 to 500 comments.
Adams regularly has posts with 2,000 comments. While scrolling down his front page, I don’t see a post with fewer than 500 comments.
It would be shocked if he’s not at least 5x my traffic, and it’s more likely his traffic is 10x mine.
Vox, a huge site with hundreds of staffers, does 33 million page views per month, via Quantcast. (Alexa is garbage. Quantcast is official.)
Adams’ is running a one-man shop, and he’s doing 10 million views.
Adams is one man, and he’s doing more page views than most media sites.
And I bet his page views on his blog posts do more page views than any pundit does at the New York Times.
Remember that writing for the New York Times does not give you all of their page views. Each writer or blogger has his own analytics.
Adams is the most-read political pundit in the United States and maybe the world.
Moreover, people go to his site to read him. Any of those “big name” pundits would be nothing if you took away their big corporation sugary daddies.
The Scott Adams Book Selling Model.
There’s only one way to see how a book sells. You can buy Amazon reviews. You can fake Tweets with sock puppets.
But the Amazon sales rank tells the tale. Scott Adams is killing the game.
Adams book went from a sales rank of around 15,000 – before he started writing about Trump – to the low thousands. How to Fail and Almost Everything in Life Yet Still Win Big sells hundreds of copies each day. This is a two-year old book. It’s great, too.
A sales rank for a non-fiction book like Adams is outstanding.
How does he sell books?
He writes about a topic of hot interest (Trump).
He ties Trump’s rise to his model of the world (the moist robot hypothesis).
Every article about Trump links to and shows the connection between Trump’s rise and his books.
You go to Adams for Trump and leave with a book by Scott Adams.
Don’t let inattentional blindness get the best of you.
There’s ofter an entirely different game going on right in front of your eyes.
If you oppose a migrant invasion, you’re called racist.
The real game of immigration is not racism, it’s cheap labor.
You call people racists or nativists not to protect the civil rights of newcomers, but to decrease the wages of the working class.
Pretty smart, game, isn’t it?
What’s the even bigger lesson of Scott Adams’ rise?
He hasn’t quit the game.
He decided to play and entirely different game, and he’s doing so at the highest level.
Even though he had the built-in fame from Dilbert, he still wrote his Trump posts the old-fashioned way. He sat down with an idea, took abuse, was called names, told he was a loser, hater, and everything else.
He kept pushing forward.
The fun is never over until you quit.
I’m not in any hurry to stop having fun.
Life is more fun when you live it on your terms, which you can learn to do in Gorilla Mindset.
P.S. Did you se what I just did there?