Momentum is movement, and the easiest way to lose momentum is to never start. The second way to lose momentum is to stop moving. What prevents movement? Fear, and I’m dealing with some fear of my own.
How can I be afraid? Good question. Right now my life should be easy. Gorilla Mindset was a smash hit. Danger & Play was a far bigger hit than I imagined, and my war on men book is going to be huge. Web traffic is up, and all is well.
There is entire an entire subculture around Danger & Play. I can go to any city in the world and meet like-minded men.
But you can’t go to a higher level doing more of the same. You must do something different.
To change culture, you create films.
Raise your hand if you started lifting weights after watching Pumping Iron. Even if that’s not you, the person who got you into lifting got his start after watching Pumping Iron.
A killer documentary changes the conversation. Fat, Sick, and Nearly Dead started the juicing movement in the U.S. Forks Overs Knives and Cowspiracy have raised awareness of animal cruelty. Bigger Stronger Faster, while not leading to anabolic steroid legalization, has nevertheless changed the conversation for millions of people.
I helped fund the Red Pill as a show of force. There are a lot of shit talkers online, but when it comes time to produce a product or write a check, you don’t hear much.
I proved that we – yes, it was a group project as your contributions added up to well over $10,000 – are a force. We will not be ignored.
Yet I didn’t have any creative control over the Red Pill. My role will be to promote the film when it’s released, and I will be doing that.
I’ll soon be producing a documentary on the war against free speech.
We know we are on the right side of history. We know that free speech is an American value. We know that censorship is wrong.
Yet there is no film about us – about what we do and what we are about. No one in Hollywood has the courage to make a film taking on the PC culture. Everyone is running afraid of SJWs.
I’m therefore going to produce and fund a film on the war against free speech. This is scary.
This is going to cost me considerable time and money. While the project would not bankrupt me if it failed, one or two bad decisions or “passion projects” has been the downfall of many great men.
There will be a lot of drama in producing a film. People want included who shouldn’t be included. I also have to figure out a plot for the film.
Fortunately I’ll be working with the best guy in the business. Creator of American Milo, Loren Feldman understands these issues better than anyone.
To take our movement to the next level, to keep momentum going, I must take a huge risk.
That’s life bros.
You have to take a chance.
I could chill out and keep posting on Danger & Play, building my audience, and selling books.
I could coast on Gorilla Mindset and my next book release.
In theory I never need to work another day again. (That’s how good book sales are. Thank you!)
Coasting never works, and it’s just as likely that not making this film would have my coasting my ass back down the mountain.
If you’re not moving forward, you’ll lose momentum.
You never “make it” in life. You fight like hell to make a name for yourself or to carve out a piece of real estate, and then you either defend or expand.
Fight or die.
Fear feels good.
I haven’t been afraid in a while, and I missed the feeling.
Fear is bracing. It reminds you that you’re about to do something others won’t do.
If making an award-winning documentary that will change the national conversation was easy, everyone would do it.
I’m excited, and hope you are, too.