Social media is poison for vain men and most women, though I love social media. Social media, with an emphasis on media, is a great way to spread your message. But you must use it correctly, which most don’t.
A reader asks my take on social media:
Do you feel sometimes happier or sad, more popular or not respected enough as a personality because of the number of likes you receive? Do you feel alone if you stop being active on social media and stop receiving likes and comments? How high is the percentage of social media boosting your business?
I’m like a robot on social media. I don’t “feel” anything based on likes or dislikes. It’s all raw data, and this is easy enough to demonstrate.
Those of you from “way back in the day,” ask yourselves how many pictures I posted of myself. Almost none. I don’t care to have my pictures out there. I don’t mind, either, but whether people think I’m hot or not doesn’t register with my consciousness.
I’ve learned from social media that people like pics of me. I post more pictures of myself because that’s what people want. If people wanted me to post more pictures of sunsets, I’d do that.
Mindset: Look for the overlap of what people want and want you’re willing to produce.
I won’t post stuff on social media or Danger & Play that I don’t want to, but there are any number of topics to write about and articles for me to share. I’m always looking for the overlap.
The same is true of articles and books I write.
When the data tells me there’s a demand, I meet the demand if it interests me.
I have a lot of passion, and that shows in my writing. Yet it’s stupid to direct that passion towards subjects you don’t care about.
Writing only about what you or others cared about would turn out the fire I have burning inside me.
Life is about finding ways to do what you want while giving others what they want.
Most people are ruining their businesses by being on social media.
For years Danger & Play was banned from Facebook. People would tell me it was business suicide to not be on Facebook. Without being on Facebook, D&P had record growth.
People spend hours on Facebook “engaging.” They rush to answer messages.
What’s the ROI of those hours spent online?
Let’s say I spent two hours “engaging” online. In 2 hours I can write 2,000 words. 2,000 words is a post at Danger & Play that will get readers and sell books. It’s also, when edited down to 1,000 words, a nice chunk out of my next book.
If you can’t track the ROI in real terms beyond “engagement” and “brand awareness, yo,” then you’re a clown.
People hate themselves and need outside validation. That’s the genius of Facebook’s business model.
I check out the fit bro sites now and then, as people would hire me to consult (I no longer accept fitness clients). You see men and women posting picture after picture of themselves in various semi-pornographic poses.
They are really hot and ripped and tan. Have you noticed lately?!
I’m all for posting pics people like when there’s an ROI to it. Yet some of these people were authors or aspiring authors. I’d ask them, “How many copies of your books do those pictures sell?”
They’d keep circling around to saying, “My body is my business card!” That’s fine.
Retards look at pictures. Readers read articles. If you want to sell books, you need to write articles.
- Hint: You sell books by writing high quality articles, not posting naked pictures of yourself.
I later realized that most people in fitness have severe mental health issues/pathological narcissism, and that’s why I don’t work with fitbros on their businesses.
Social media is a safe haven for frauds.
If you want to scam people, social media is great.
Everyone sees pictures of various gurus “living the life.”
Those cars are rented. The houses belong to someone else. (You can rent homes for photo shoots.)
But you can con people into believing you’re living the dream.
Get them to join a mastermind group.
It’s a business model that works.
Now it’s not a fun business model. Your clients will be retards and cry babies. They will suck you dry. If you have a conscience, you won’t feel good about what you do.
Mastermind groups are the great scam of the decade.
Everywhere I look people are staring mastermind groups. It’s a great scam and if you want to make money online, go for it.
Here’s how to do it.
- Create an awesome social media. Be fake as fuck. Buy followers for social proof. If you’re a man take steroids while claiming to be all natural.
- Tell people that if they take themselves seriously, they need to INVEST in themselves.
- Use terms like “Take your life to the next level,” “Are you sick and tired of being sick and tired,” and post bogus before-and-after pictures. Hint: If you know a pregnant woman, post pictures of her during pregnancy as the “before” photo. No one needs to know she was pregnant at the time!
- Get them to sign contracts. $500 a month is the market rate for mastermind groups. You can create tiers to charge more.
That does work. Most of those guys who run those scams burn out after a year or two and look like shit. That’s a small price to pay to be able to buy a cool car.
Is my Twitter a waste of time?
Twitter is largely political and social activism for me. In that regard, it’s not a waste of time.
Twitter also sells books. Proof is this is how often people tell me they bought Gorilla Mindset after finding me on Twitter.
What’s the ROI on Twitter v. writing other books?
My current writing schedule is one big book launch a year, and my next three books are outlined.
If I gave up Twitter, I could do two big book launches a year.
(Some people have writer’s block. I have anti-writer’s block. There’s too much for me to say!)
Twitter is great and I love it, but it’d be delusional to say there aren’t higher-ROI ways for me to spend my time writing.
On the other hand, book launches are a lot of work. The Gorilla Mindset book launch took a lot out of me and I’m still recovering. Two books a year might be a bit much.
Social media and your business.
The best way to see if social media helps your business is to define your business. Then measure social media’s effect on your business.
I have two parallel businesses – my non-profit and my for-profit.
My non-profit is my social and political outreach. That business is measured in people reached. Social media lets me reach millions of people. Not potential people. Millions of people saw my photos on the Syrian “refugee” crisis.
I pay my bills at Danger & Play. I’m in the mindset business, I’m a professional writer, and my business is measured in books sold. Social media sells books for me as people learn about me via social media. I know this because I’ve tracked sales and people have told me how they found me.
See what I did there?
- What’s your business?
- How do you measure your business’s success? Dollars? Clients? Lives changed? Groupies?
- What was social media’s effect, and how do you know it?
If you think that sounds simple, start asking people how they use social media to build their business.
It’s cult thinking.
“Engagement!” “Outreach!” “Influencers!”
Your social media is you.
If you need the rush or ego fill of social media, hey, go for it.
I’m not here to tell you how to live your life. I’m here to tell you how to live life on your terms.
Living life on your terms requires a high amount of self-awareness and the ability to criticize yourself.
If you’re spending hours on social media while telling yourself it’s for “engagement,” that’s a problem. You’re lying to yourself. You’re seeking ego fill and narcissistic supply.
I’d rather you said, “I’m hopelessly insecure and need validation online to make me life feel like it matters,” than to say, “Social media is CRUCIAL to my business as it’s ENGAGEMENT with INFLUENCERS.”
When you’re honest with yourself about your motivations, you can change your life.
Until you develop the ability to brutalize yourself with painful criticism, your life won’t change.
If you want to change your life, read and apply Gorilla Mindset.
Disclosure: If all you do is read Gorilla Mindset, you’ve wasted your time and money. You must apply it to your life, as so many others have.