With Twitter persecuting gay journalist Milo Yiannopoulos, it’s only a matter of time before I get removed. What will happen to me? In reality, not much.
The principles of (new) new media.
Danger & Play Media is entirely self-funded via book sales and affiliate marketing. Unless you’re deep in the game, this won’t make sense. (If you want to go really deep, read: The Difference Between Affiliate Marketing and Advertising.)
Let’s step back for a second.
How do writers make money? 99% of writers earn their living by drawing a salary from a media company.
The media company draws revenue through advertising and donor contributions. For example, National Review is largely funded by rich Republicans who want open borders. This is why what readers want to see on National Review differs from what actually appears there.
To remain a good employee of a media company, you must bring them a lot of page views, as page views are how the company gets paid.
- Page views ==> Media company ==> Ad $$$ ==> Staff salaries.
My model is entirely different. I do not sell any advertising.
For me to get paid, I need people to buy my books and to buy products I review.
Page views mean much less to me than to other writers, as the quality of reader matters more than total number of readers.
Which would sell more copies of Gorilla Mindset?
- A review in Men’s Health (or another huge magazine),
- A review on Bold & Determined and Good Looking Loser,
- A webinar with Vox Day.
My friends and I sell far more books than “major” magazines do. If you want proof, consider this: The editor-in-chief of Men’s Health released a book around the same time as I released Gorilla Mindset. We smoked that fool.
Danger & Play is a micro niche. Although there are people outside of my targeted demographic, D&P is written for intelligent men aged 18-34 who are or want to be more aggressive in life and tend towards right-wing political thinking.
Why are my posts around 1,000 words or more? Because that targets my niche. Smart men buy books. Men who read 1,000+ articles buy books.
Yes, many of you are older. I am older than 34! Many of you are women and many of you are liberals. All are welcome.
I can write outrageous stuff because even if people get offended, it doesn’t matter. My core readership will love the content.
By creating a micro niche site, I’m able to sell more books than just about every big pundit you can name.
What will happen to me if I’m banned from Twitter? Nothing.
Life is about options, my friends.
I have a big website, a niche website, a podcast, a YouTube, an email list, a Facebook, and probably some other stuff I’m forgetting about.
I’m also working on a Gorilla Mindset training course and two documentaries.
If Twitter kicks me off, you’ll have more podcasts, or posts at D&P, or more books.
I could even spin off a socio-political website.
Scott Adams has a minor Twitter presence, yet his website is huge now and if you check the sales rank, his book has taken off!
Case Study: Scott Adams
Scott Adams began writing extensively about Donald Trump at his website rather than on Twitter.
Adams’ site is niche. Even though Donald Trump is a big topic, hypnosis and persuasion are not the types of stuff you’d see on FoxNews or read about in Huffington Post.
Once I learned about Adams, I began watching the sales rank for the book he promotes – How to Fail at Almost Everything and Still Win Big. (Read my review here.)
The Kindle Amazon sales rank for How to Still Win Big was at around 11,000. On a good day it’d hit 8,000.
Today Adam’s book is at #3,903, and it regularly hovers at around 5,000.
(For some perspective: Although there’s no absolute way to know, as sales rank changes often, a book ranked 10,000 on Amazon sells around 30 copies per day. A book ranked at 1,000 sells 100 to 200 copies.)
Writing about Donald Trump has helped Adams win big on book sales!
Adams’ has also pre-sold his next book. When Adams releases his book on persuasion techniques, it’ll be a #1 New York Times best seller.
Thus, if I get kicked off of Twitter, I’ll do more of my writing on my website rather than on Twitter.
This boring article about (new) new media is a metaphor for life.
Life is always about options.
If you build yourself up as a man, you’ll always have multiple options.
If your wife cheats on you, you’ll find other women. If she pulls some really shady stuff, you’ll have the fortitude to endure it.
If you lose your job, you’ll work harder on your side business.
(You are working one hour each day on your side business, right?)
Never rely on any one source of anything. This principle applies to money, love, and even making a living on the Internet.
Speaking of options, did you know many people prefer Essays on Embracing Masculinity to Gorilla Mindset?
I think Gorilla Mindset, the best mindset book ever written, is better than Essays on Masculinity.
In a just world, Oprah would be begging to have me on her show to talk about my mindset principles.
But that’s life. You don’t have to agree with me.
I don’t mind that many of you prefer Essays on Masculinity to Gorilla Mindset.
As a reader, you have options.