Recognizing that the work is never done was the best realization I had in 2015. You can view the never-ending work as being demoralizing, although for me it’s exciting and relaxing. It’s exciting to know there will always be work because…What the heck else are you going to do? It’s relaxing to know the work is never done as I can go asleep without stressing out about tomorrow.
And work like hell is what we did in 2015. I smashed every metric – website traffic, book releases, Twitter, and real life!
Danger & Play 2015 traffic report.
D&P passed the 11,000,000 page view mark, hitting 5.6 million views on 2.3 million uniques on 179 new posts for 2015.
In 2012 D&P had 163,672 page views and 16,589 on 165 posts.
Think about that. I wrote as many posts in 2012 as in 2015 while receiving a fraction of the traffic.
I paid my dues. I dwelled in obscurity. I focused on my writing and getting my message out rather than trying to get people to promote me.
If your stuff is good, people will find it.
It might take you years. If you want a boost, start paying for traffic. Facebook ads can be purchased for $25.
D&P Twitter report.
My twitter continues to grow. I closed out December with just under 18,000,000 impressions (Twitter’s way of saying page views) while having a total following of 26,500 people.
My Twitter did around 100 million impressions for the year.
While page views are nice, what matters more are link clicks. Each day my Twitter sends out 5,000 clicks onto links to D&P and other friendly sites. Our message is getting out.
Fit Juice traffic report.
Fit Juice received over 600,000 page views and 300,000 uniques, even though I posted only 8 times. Fit Juice is one of the best SEO’ed blogs you’ll ever find. If you want to learn SEO, read every post.
In theory I had three book launches in 2015, although Gorilla Mindset was the only one I cared about.
Juice Power!, the best book containing juicing recipes and juicer reviews, sold over 2,000 copies. That’s more than most book sell in a lifetime.
After two months Essays on Embracing Masculinity sold 1,500 copies in 2015, which again is more than most books ever sell.
Gorilla Mindset sold 16,500 copies in 2015. Total sales are 17,000 while averaging 2,000 copies per month sold.
Great Stuff I found and People I met in 2015
In 2015 I visited 14 countries in 3 continents, living in Vietnam and Paris. If you want some travel posts, let me know! (My travel pics are on Instagram.)
Even though I sell books on mindset, I am always learning from others.
Mindset finds in 2015.
2015 exposed me to two all-stars – Scott Adams (yes, of Dilbert) and Wim Hof.
I met some great people.
Greg Stevens provided invaluable editorial work on Gorilla Mindset. Greg’s a cool guy, check his site out!
I met several of you at cafes and gyms throughout the world. “Are you Mike from Danger & Play?” Yes, I am and it was great meeting all of you.
There was also a great turnout at my Gorilla Mindset seminars in London and Los Angeles.
New, lifelong friendships.
Man is a social animal, and you gotta keep putting yourself out there. Go to D&P meet-ups and Gorilla Mindset seminars. Get off your asses and talk to people.
These are new friendships I’ll have for the rest of my life.
Le Monde, the New York Times of Paris, even wrote about our meet-up.
I also had a Big Party in Tulum, Mexico!
What was the secret to my 2015?
Live by These Four Words
If I had a life mantra it’d go something like this, “Stay busy, be useful.”
Luck rules our lives, although we can increase our odds of winning – of getting lucky – by taking more spins of the wheel. Thus you must stay busy.
Your life is the sum total of your activities and the people in your life. Be useful to other people. Find ways to meet market demands. Be good to your friends.
When is the last time you emailed a friend to say, “How can I help you?”
People are doing poorly at being useful as they believe simply being around a person adds value to their lives. Yet many people are vampires.
Too many people are out for themselves, trying to extract as much value from others as they can.
That’s one way to live, but it doesn’t work for me.
I find ways to be useful to other people, and it works for me.
Instead of wondering why people don’t reach out to you or old friends fall away, why not stop working angles on people, being a manipulator, and simply saying, “Is there anything I can do for you?”
What’s coming in 2016?
I found myself in the recording studio on first Sunday of 2016 working on a video course
My vision for it is sort of like a “Superman’s dad” course.
Remember that scene in Superman where he goes to his Arctic hideaway to ask questions from his long-dead father?
I always imagined it’d be cool to have a resource like that. A video course to turn to when you need some direction or insight.
I’m also working on my next big book release. Last Man Standing will be more successful than Gorilla Mindset.
Stay busy, be useful.
Cheers to 2016!