Persuasion moves in two directions. You move towards something or move away from something. If you want to move yourself or start a movement, you must understand the fear v. vision divide.
The “fear v. vision” dichotomy.
Do you run from your fears or run towards your vision?
What do you want and why?
We all have goals. We want more money, more success, a better body and more women.
Do you want a better body because you fear being ugly? Some of the best physiques you’ll see on men are based on fear and feelings of not being good enough.
Do you want more women because you fear being unloved? I’ll admit it. Being wanted was a gratifying as intercourse itself. There was some void I needed filled.
Do you want more money because you fear not having enough status or respect?
I bet you never realized that most of what you thought you wanted was a way of running from your fears.
Fear v. Vision
The case against Trump or Make America great again.
If you want to know why Trump is succeeding and his critics are failing, compare these two goals:
- The case against Trump. (Fear.)
- Make America great again. (Vision.)
- Crippled America. (Fear.)
Yes, all of those are goals. The first goal is to bring you away from Trump. The case against Trump is movement away from an outcome. It is based on fear.
When you read articles about the presidential election, no one tells you why we should vote for Rubio, or Clinton, or Sanders, or Cruz. We must vote against Trump.
Now compare the case against Trump with make America great again. The second goal is to make America great again. This is movement towards a vision.
Yet embedded in Trump’s campaign slogan is a fear. The fear is that we are no longer great. We fear not being great, and Trump will make us great again.
In four words Trump combines our deepest fears with our greatest visions.
Fear beats vision.
Fear and vision trumps fear.
If you must choose between fear and vision, choose fear.
Humans are risk averse. We also feel the pain of losses two times more than we feel the glory of victory. This cognitive bias is known as loss aversion.
In economics and decision theory, loss aversion refers to people’s tendency to strongly prefer avoiding losses to acquiring gains. Most studies suggest that losses are twice as powerful, psychologically, as gains.
You don’t take risks, which are necessary to achieve your life’s vision, because you fear failure.
You know this is true. Why haven’t you acted?
You say you want something yet you do nothing.
Finally you take action because your fear of being a failure outweighs the fear of failing.
What is Hell?
If you want to change your life, imagine what it would be like meeting the man you could have become.
You are on your death-bed in a sterile hospital room. You are alone. The only sounds are the respirator that keeps you alive and the beeping sound of the machines monitoring your remaining minutes on earth.
No one is holding your hand. Your children and grandchildren are not looking upon you with love and affection.
No one cares if you live or die. You did not matter.
As you take your final breaths, hoping for the sweet relief of death, you are greeted by the Devil.
The Devil takes you to a place where space and time stop.
He shows you what your life could have been.
He shows you a life where you are surrounded by loved ones. You move with pride. You are able to make a difference in your life and in the lives of others.
Do you want that to be your life?
Gorilla Mindset combines fear and vision.
How to control your emotions/thoughts and how to live your dreams.
Gorilla Mindset is the most successful mindset book ever published because it combines fear and vision. You learn how to face your fears to move towards your vision.
The first part of Gorilla Mindset is called playing defense. You learn how to control your thoughts and emotions – which implies that your thoughts and emotions are currently outside of your control.
We fear anxiety and depression.
When I say, “Control your emotions,” this isn’t because you’re happy.
You want to control “unhappy” thoughts. You want to take control of negative emotions.
Immediately the subtitle captures your attention by addressing your fears. You want to control your thoughts and emotions.
The second half of Gorilla Mindset is vision.
Your vision is your life.
You want to live life on your terms.
Is fear v. vision another way of saying scarcity v. abundance?
We are seeing some overlap, aren’t we?
- Growth v. fixed mindset, as Carol Dweck wrote about in Mindset,
- Abundance v. scarcity, as I wrote about in Gorilla Mindset,
- Fear v. vision, which is embedded in everything you see.
By now, if you’ve been paying attention (and you have been), everything should be coming together.
Trump and I have the same intellectual influences and rely heavily on NLP and other concepts that most are unaware of.
When you read something by Trump, me, or even Scott Adams, read it twice.
Read it first for enjoyment.
Then deconstruct it.
You’ll then see what others can’t.