You are the sexiest, most amazing, super alpha male alive. Men want to be you and women want to be seen with you.
Or at least that’s what you think when you hit publish.
Yet no one wants to read your articles. Your site isn’t growing. Your writing isn’t growing.
No one wants to read your articles because they are vainglorious.
If you want to have readers, you must go deep within yourself. You must expose your vulnerabilities. People want to see you at your best after you’ve shown yourself at your worst.
How to Write Compelling Article in Three Parts
I don’t always follow this format, as stylists know when to break the rules. In the meantime, treat this as gospel.
- I had a problem. Be dramatic.
- Here is how I solved that problem.
- Here is how you can solve that problem.
When you have a problem, readers are drawn in. It humanizes you.
1. “I had a problem.”
This must be a real problem. This problem is not a trick. “Show how a strength is a weakness in a job interview by saying your biggest weakness is perfectionism.” No.
“I had over 10 million dollars but could not find a financial adviser I trusted,” is not the type of problem you write about.
- People look to me for advice, but I feel like a fraud and hypocrite. I make mistakes each day and sometimes wonder why people like me. [That is how I feel sometimes.]
- My body looks strong but inside I am empty. My life lacked meaning and it seemed like every decision I had made up to this point was in vain. [Not me, but many men are like this.]
- My first grey hair sent me into a pain. “Post cards from the grave,” I thought. [That’s me, again.]
Men love conquest. Read fairy tales and folk lore.
Think back to high school English.
Have you read Kurt Vonnegut on drama?
“People have been hearing fantastic stories since time began. The problem is, they think life is supposed to be like the stories.”
There’s a protagonist, in this case you. You get the be the main character in your own story.
But if you start off as Mr. Cool Guy, your story is dead.
2. “Here is how I solved the problem.”
Achilles was cool, but he was sent on a fantastic journey where his will was tested. The same of Odysseus.
Your story must include an impossible challenge or difficult journey.
The three challenges:
- man v. nature,
- man v. man,
- man v. himself.
Man v. Man
- Mike Cernovich v. Seth Rogen
- Mike Cernovich v. The Entire Publishing Industry/SJWs
- Mike Cernovich v. Chris Kluwe
Man v. Himself
- Mike Cernovich v. Fear of Being Exposed
- Mike Cernovich v. Red Skin Syndrome
- Mike Cernovich v. 80 Pounds of Fat
Man v. Nature
- I don’t do much with this, although commenter “Bear” has posted some great stories.
How many ugly pictures of yourself have you posted?
You can find pics of me with my eyes swollen shut. my skin peeling off, and huge piles of fat on my body.
You can also find plenty of cool guy pics of me.
But your character arc must show weakness first.
People love male heroism.
Show how you started off as trash, as a pussy, as a weak man.
Show them how you overcame it. (That’s where you talk yourself up a bit.)
Show them how they can overcome it.
3. “Here is how you can solve the same problem.”
If someone reads your article, what’s the take-away?
Do you offer any actionable steps?
The end of each chapter of Gorilla Mindset contains worksheets and habits. You can read one chapter and take action immediately.
David Brooks is a world-famous columnist for the NY Times. I often outsell him by following the advice in the very article you’re reading.
People love themselves more than they’ll ever love you.
No one loves you. They love how you make them feel. Once you accept that truth about human nature, your ego will shrink.
When you put yourself on a pedestal, how do you make others feel?
When you exposed your own vulnerabilities, how do you make them feel?
Many accuse me of having a large ego, but that’s because they don’t understand me. My value to the world comes from how many lives I change.
I change lives by sharing my story with the world and building men up.
Do you have the courage to be the real you?
Most do not. I see the most laughably vainglorious writing from men in their 20s who haven’t accomplished anything talking themselves up.
I’ve seen men whose real story I know…Posting as if they are the most super alpha male out there.
No one cares about how cool you think you are.
They care about how you make them feel.
The Introvert’s Paradox
I receive more positive attention than is imaginable, and it doesn’t do much for me. As an introvert, being alone and reflecting on my spirit is what moves me.
But I made a choice two years ago.
It was time to stop talking myself up.
To make a difference I had to expose my lowest points of life to let others know: You are not alone.
Through the process I’ve received more acclaim than imagined. I have been recognized randomly in public everywhere from Los Angeles to Budapest to Ho Chi Minh.
“Are you Mike from Danger & Play!?”