Once upon a time authors were at the mercy of publishing houses. For the right to receive a 10% royalty on a book they wrote, authors hoped to receive marketing support from the major publishing houses. Often this support was lacking, although some big name authors would be sent on book tours and book signings.
Authors can make more money while going on their own book tours: Enter the power of blog book reviews and webinars.
Chris from Good Looking Loser and Victor Pride from Bold & Determined wrote reviews on Gorilla Mindset. Collectively they sold at least 500 copies.Robert from 30 Days to X also wrote a great review that sold books.
Most books never sell 500 copies, and yet friends of mine were able to move the needle from day 1, making the launch of Gorilla Mindset the most successful independent book launch of 2015.
Someone with a large podcast or website can sell books – a lot of them. My book reviews of authors whom I have never even met sell hundreds of copies of books. (Read more: Link-O-Nomics.)
Recently I did an experiment with the help of Vox Day, a father, husband, game developer, and successful author.
Vox hosts a monthly webinar called a Brainstorm. Over dinner in Barcelona he invited me to be a guest. As he’s a friend of mine, I thought it’d be fun.
I did not expect to sell hundreds of copies of books.
Yet that is exactly what happened. (Read: Entering the Gorilla Mindset.)
Before appearing on Vox’s Brainstorm, Gorilla Mindset had been selling 35-50 copies a day. A good day on Kindle was 30 copies. (I still sell 10-20 audio and paperback books a day, respectively.)
As you can see on the chart below, Vox’s review of Gorilla Mindset in addition to the scheduled Brainstorm created quite the spike in sales.
Doing the virtual book tour with Vox sold at least 100 copies, and likely 200 copies or more.
How can you sell more books by doing webinars?
I am not a lone wolf. I enjoy the company of good men like Chris, Victor, Vox, and many more. I help them and they help me.
I do not, however, help those who are not likable.
Don’t network. Make friends. It’s a big world. You don’t have to pretend to like shady people in order to become successful.
Do book reviews, even if you are only starting off.
Will I see your email? That’s unlikely. I get a lot. it’s nothing personal. If I had the time to answer every email, I would.
Will I read you review of Gorilla Mindset? Almost certainly.
I even linked to every review of Gorilla Mindset, either on Danger & Play or Twitter.
- Note: If I did not link to your review, hit me up. I missed it. Let me know!
Writing book reviews will also make you a better writer. If you cannot summarize another person’s book, how will you have the clarity to explain your own thoughts? Reviewing books is far easier than writing your own.
Generously support those who help you.
This seems obvious, though many men are short-sighted. I’ve helped people who not only have not returned the favor but back stabbed me. That said, far more have helped than hurt. No biggie!
When Scott Adams linked to Danger & Play, I wrote a review of his book. (How to Fail and Almost Everything and Still Win Big.)
It is very dangerous for someone who does the corporate speaking circuit to admit reading me yet alone link to me. I Tweet links to most of his articles and have driven a lot of traffic his way, and will continue to do so.
Develop a reputation as someone who gives back.
Smart people know I’m easy to manipulate. Support me and I’ll support you more, as it does come at a personal cost to mention by name.
Dream big, start small.
If you launch a book, the odds are low that any big or medium name is going to link to you.
Take the long view.
I’ve been at this game for over 10 years.
I have huge dreams that far surpass where I am now.
Those big dreams come in small steps.
You’re not entitled to a link or endorsement or a review.
Prove yourself first.
If you’re an author, look for webinar opportunities with others or hold your own.
Along with Vox Day, I am doing a webinar for people who pre-order Danger & Play: Essays on Embracing Masculinity.
Send a screen cap of your pre-order to Shauna.Danger@gmail.com
We’ll host a webinar exclusive for those who pre-order.
You only have until October 30th.