Danger & Play recently hit 10 million page views. Fit Juice is at 1.5 million and Crime and Federalism is at 3 million has had a page rank of 6 (that’s high). I’ve created websites on several different topics that have all received millions of views without using paid traffic or Internet marketing scammer techniques.
You don’t need BuzzFeed level traffic to make it online.
It’s better to have your own website.
Gawker, Buzzfeed, Inc., Huffington Post, and thousands of other sites get more page views in a day than I do in a year.
Yet when one of their bloggers does a book release, it falls flat like a lead balloon.
Why is that? Take this two-question quiz:
- What big or mainstream website do you visit?
- Name three writers for that website.
I read Business Insider every couple of days. I have no idea who writes for BI. If a BI writer released a book, I wouldn’t buy it.
Business Insider is the brand. The writers there are churning out content, but no one cares who they are.
You can have more influence even if your audience is smaller than the big sites, because people go to your website to hear from you.
You don’t need to be mainstream to become mainstream.
I’ve been recognized in public randomly and in several different countries – everywhere from Los Angeles to Ho Chi Minh City to Budapest. No one put my face on TV or gave me a boost. This was all gorilla marketing.
Other than the wonderful Milo Yiannopoulos, none of the many right-wing journalists who expect me to be nice to them have ever linked to or favorably mentioned me.
My work has been done from the ground up without any boost from the mainstream. Many actively conspire against me, as there is a media blackout on my name because journalists are afraid of me ruining their reputations and humiliating them.
Today I’ll show you how to get your name out there, too.
Two Pillars of My Success – I’m a Writer
and the Front Page of the Men’s Interest Internet
Write every day.
If you don’t write every day then you are not a writer. There’s nothing to belabor here. This is duh.
Doing a best of D&P (not even 10% of my stuff); over 60,000 words. Write a lot long enough and people will find you. pic.twitter.com/U1tO6NBYzF
— Mike Cernovich (@Cernovich) October 7, 2015
If I only wrote, my profile would be much lower.
I am the front page of the men’s interest Internet.
Matt Drudge had a great idea. What happens if you link to topical articles for readers and put those all into one place? Millions of people will come to your site to read other people’s writing.
Google is a portal with no original content. Google sends you to other sites. Reddit is the front page of the Internet. Reddit mostly links to other cool stuff that’s online. Everyone uses those sites.
My Twitter is a kind of Drudge Report of men’s interest topics. If there’s a cool article about men’s issues (whether that’s false rape accusations, free speech/censorship issues, etc.), you’ll find a link to it on my Twitter. My total Twitter impression count is into the 100s of millions, but that’s a post for another day.
I had over 10 million Twitter impressions last month.
A lot of my Tweets are links or commentary about other articles. Your stuff. The world’s stuff.
People come to my Twitter for good links and they find my articles and books as well. They learn who I am.
Give to get.
Readers will read you even if they don’t like you. A lot of people dislike me. Yet they can’t stay away because I link to cool articles and have my finger on the pulse. What I Tweet today become’s tomorrows news, as people dial down my message (which can be grating).
- Accidental followers: My Twitter has tipped over into the mainstream. Occasionally celebrities and political figures will accidentally follow me. When on a mobile device while scrolling a timeline, it’s easy to hit follow. You would not believe who has followed – only to quickly unfollow – me. (Your secret is safe with me.)
- Note on haters: People (and readers are people, too) have their own agenda. You have every right to hate me. I don’t expect everyone who reads me to like me.
Link to great content every day.
Linking widely is an obvious ploy, but most writers are narcissistic and self-involved. They hype themselves endlessly, generally with limited success.
I promote the fuck out of myself, yet people don’t seem to mind. Why? Give more than you get.
How to self-promote without being a self-promoter.
Link to three times as many articles as your do of your own. If you link to your article via social media, link to three others before linking to another one of your articles. There are several benefits to this.
When you link to someone’s articles, they’ll notice you. Maybe they’ll like you. Maybe they’ll read you. Maybe they’ll buy your books. Or maybe nothing will happen. Life is, after all, a game of odds.
Victor Pride, Chris Good Looking Loser, and I are in our own little online cabal. Our sites are all better and more widely-read because our relationship. How did this cabal form? I wrote reviews about their sites. We connected. Since then Chris and I have met up several times and Victor and I lived in a mansion together.
Spend three years learning the basics.
It has taken me over 10 years to master the web. If you read everything I wrote and worked with me personally, it would only take you three years to master the web.
Yet people do not even want to put in three years of hard work. That’s why I turn down requests for coaching and will not launch a product with other people.
When can you monetize your website?
If you’re thinking about monetization right away, you’re dead. You need to think about how you can attract readers.
First of all this shows a greedy mindset, and greedy people get blown out. If you’re greedy you’ll fall for all of those Internet marketing scams. Reader will sense your greed, as poor character will reveal itself in your writing. You won’t make an emotional connection with your audience, which is essential. You won’t last.
I want you to build a long-term business that will last decades. If that’s not what you want, you’re at the wrong place.
Building your name requires you to build your reputation. This is done day in and day out.
Second, you need a lot of readers to earn a living from your website.
For example, Gorilla Mindset has sold over 10,000 copies in three months. Danger & Play does around 15,000 page views a day and Gorilla Mindset sells around 50 copies a day.
Do the math. If you’re only doing 1,500 page views a day (which is great for a site less than a year old), how many books are you going to sell a day?
The power of Internet Math (How to Avoid Scams)
On the web you rarely hear people talk about getting you from A to B. You need to build a list, they say, and building a list is a license to print money. Boom! Internet riches.
Signs of an Internet scammer.
- Multiple pop-ups,
- High pressure sales funnels,
- Multiple follow-up emails asking why you haven’t bought,
- Add you to email lists when you never opted-in to their list,
- Free content is limited or isn’t every good.
If you do those things and are not a scammer, then stop, as your personal brand is an Internet marketing scammer.
The real Internet marketing math.
The numbers are humbling. There’s a reason web gurus talk about their list size while never posting screen caps of their open and click rates.
If you get a 10,000 person mailing list, 5,000 will open if you are a master. Industry averages are 20%. Chances are only 2,000 people will open your list. But let’s be optimistic.
If 5,000 people open your email selling them something, what percentage will even click on your offer?
The click rate for e-mails lists, if you’re a guru, is 20%. An email containing an offer will get 2,000 clicks if you are an expert. (If you’re getting a 20% click rate, you can sell your own Internet marketing course.)
The conversation rate is 5%. Five percent is a killer conversion rate.
If you are really good, 500 people from your 10,000 person list will buy what you are selling.
You shouldn’t even think of selling a product until your website is doing 1,000 page views a day. After all, you are giving your writing away. If people won’t click on your website to read it for free, why would they pay for your writing?
Page views v. readers.
The average D&P reader reads 2.5 pages. Thus those 15,000 page views equates to 6,000 readers.
I do 15,000 views a day. I sell 50 books.
That’s less 1% conversation rate, as web traffic is not highly targeted. If you have a lot of content (D&P has over 700 posts/podcasts), people with no interest in what you are selling will find your website.
Not even all 50 book sales come directly from D&P. Some come from Amazon.
I don’t want to demoralize anyone.
But I do want you to avoid Internet marketing scams.
Running an online business ethically is a long play.
Don’t quit your day job. Spend one hour a day on your website. After a year or two, you’ll be in a position to consider working on it part-time.
Using your website as multiple sources of income.
Your website isn’t limited to selling books. You can sell other services.
I could start a five-figure monthly mindset business today by offering coaching.
I could open a web consultancy business today.
You must prove yourself first.
And the more you prices those services, the fewer readers you need in order to make the income you desire.
Do the math based on a 5% conversion rate. That’s far too optimistic, but hey, don’t call me a dream killer.
- Unicorns and Rainbow Internet Math: If 10,000 people see my offer, 500 of them will buy. I’ll sell a $2,000 course, thus making a million dollars with each email.
Have any questions?
I could write a book on this stuff, and likely will after my next big book release.
Current book schedule:
- Gorilla Mindset (released)
- Best of Danger & Play (4 weeks from now)
- The Endangered Male: Surviving the War On Men (working title)
- Audacity: How to Go from Nobody to Somebody (2017)