“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
If you want to know the marketing secret of successful men, it’s this:
Your reputation is your marketing.
Look at Danger & Play. There is no brand. If I die, the site dies. Game over. The end.
You read Danger & Play because I have a reputation for credibility and forthrightness. That is my marketing secret.
There has been a rise of rip-off sites. The sites are funny because ripping people off is bad marketing.
(Screen cap; I’m not actually going to link to the little thief.)
That fellow’s reputation is gone. Garbage.
No one who likes me will read his piece of shit site now. What an idiot marketer.
This kid is an idiot not because he is copying me. He is an idiot for acting like he’s not.
Look at my post, “What is Your Why?”
It’s not like I made that up. I’m not some super creative genius. I saw it in a Dave Tate video. I gave Dave Tate credit and built on the idea.
Notice the key, right? Add to the conversation. Contribute. Give credit where it is due and build on ideas.
That’s how you maintain your integrity while also adding value to the world.
Imagine if the leech, instead of copying me, said, “I saw this at Danger & Play. Here’s my take….”
Marketing is a conversation. If the thief had any integrity, I’d have linked to him.
Ask K Milli (blog is safe for work, but here are bikini women on the front page).
He posted a comment correcting me. Yes, that’s right, my ego isn’t so big that corrections make me butt hurt.
It was a great comment. I looked at his blog, liked what I saw, and linked to it.
He had his highest day of traffic ever and obtained some new regular readers.
He’ll get even more readers, as I just linked to him again.
K Milli didn’t copy. He didn’t steal. He added to the conversation.
Want some more examples of good guy marketing?
About 18 months ago I heard of a blog that sounded a lot like Danger & Play. I read the site and realized we wrote about a lot of similar topics. Because of the dates of our posts, it was obvious that neither he nor I were ripping each other off. We just shared a similar mindset, so a lot of our content overlapped (and continues to overlap).
So I linked to Bold & Determined.
I gave him some nice traffic and a lot of you bought his books. I didn’t even affiliate market them as they were priced inexpensively, so he got 100% of the sales from your purchases.
Later he reached out to help me with my blog. I never asked him to help me.
But that’s what good men do. They give back. They help one another out.
When you use “good guy marketing,” good things happen.
Do you know how I met Nic G from Zen and the Martial Art of Living?
I linked to his Reddit AMA from my Twitter account.
He saw that I linked to him, we started talking, and now we’re buddies.
Marketing isn’t a bad word.
Remember, in life you get what you attract.
Build up your reputation as someone who has integrity and who wants to add to the conversation rather than copy people.
Your site will grow. Your revenues will grow. Your spirit will grow.