Blog traffic had stagnated. For almost a year, the dial didn’t move. One month’s page views were the same as the last month’s. Danger & Play had become a swamp, stagnant and stinky.
Blog traffic has tripled over the past three months. We are just over one week into March and yet March has received more traffic than the entire month of November.
Here’s how we made that happen.
1. Danger & Play has a professional design.
Design has made a huge difference. That may be obvious to some of you but my brain is basically retarded when it comes to right-brained activities. I’m a “reads books guy.” Design isn’t my thing.
To get a huge increase in traffic, design had to become my thing. I made the conscious decision that “Design isn’t my thing,” was a limiting belief that had to go.
Now I’m actually pretty good at using the Genesis framework and can set up a good looking blog from scratch. Fit Juice looks pretty sharp, doesn’t it?
With my current design, a reader who comes to the Danger & Play home page sees over 20 different posts with descriptive thumb nails.
The beauty of good design is that it draws in the type of people you want to draw in and spews out the normal men. A new reader either says, “Wow!” or “Douchebag!” No one has to guess what your site is about.
A first-time visitor to Danger & Play sees a wide variety of posts and knows right away that this is a mens’ interest site where we talk about high testosterone activities and don’t screw around with political correctness or other beta male nonsense. This is the testosterone zone. If the reader is not drawn in, D&P simply isn’t for him.
I cannot take sole (or even primary) credit for this. Victor helped me out. Victor will actually build your blog for you for free. Check out http://boldanddetermined.net for details.
2. You can easily find my 350+ posts.
Whenever guys used to say I needed to update the site more, I asked if they had read the old posts. Too bad it was basically impossible to find my old posts.
There are over three years of posts. A friend of mine accused me (in a friendly manner) of copying a recent post of his. My post had been written in 2012. He just hadn’t realized it.
Now you can easily search the site with the Search box (on the right corner of the page). There are also some handy archive drop-down menus on the right sidebar. Check the archives out by month or category.
When you scroll down the page, you can see the “Top Posts and Pages.” This list changes daily and introduces new readers to prior content.
When you scroll to the bottom of the front page, you can click on Next Page to dig deep into the archives.
I had an entirely listing of every post. That is down for the meantime as it led to a coding error that made D&P default to the mobile version of the site for many of you.
Someone asked me on Twitter if I stand behind what I wrote three years ago. The answer is yes and no.
I think and write quickly and am impatient as hell. Because of this, I’d often publish posts without making any editorial revisions. Write, boom, move on.
A lot of my content is great, but it was written in too raw of a manner. The ideas were unpolished. It was sloppy and ranty. Too many f-bombs.
I told myself that no post would be published until it had undergone 10 revisions. That was the new standard every post would be held to.
Do you know what happens you when your raise your standards? Magic happens. (Hate all you want, haters, but the law of attraction is real.)
At first you formulaically do any old thing to meet those standards. I’d make one tiny edit here and there just to hit the arbiratry 10 number.
Once you get used to editing a file 10 times, you’ve formed a new habit. Suddenly you’re not even looking at how many revisions they have undergone. Ten times becomes 20 times and you become obsessive about keeping your standards high. Tiny errors that I would have overlooked now grate on me.
It’s not unusual for a post to undergo 40 edits or more before my posts are published. (This post is currently at 48 revisions and will no doubt be edited again over the next several hours.) Consequently, each post is more well thought out and the writing is more polished. There are fewer typos.
I have a few more tips.
I have a few more tricks up my sleeve (plus there are some changes that I need to make before I’m happy with how D&P looks), but those three have made the biggest difference.
What are your tips? Post a comment or send an email.