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How to Destroy ISIS

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What if you thought of ISIS as a brand, much as you’d think of Rolex, Ferrari, Louis Vuitton as brands. That may sound crazy until you see how Christianity has been destroyed as a brand. People in the U.S. are less likely to be Christians because being religious is associated with being low class and uneducated.

Ask yourself this: How many “upper class” people admit to being Christians?

Now think about the United States Marine videos you’ve seen. The few, The proud, The Marines. Even though the Marines is ostensibly a maritime fighting force, U.S. Marine is also a brand.

The Marine brand is exclusive. Not everyone can be a marine. Only the few and proud can.

ISIS currently runs an effective marketing campaign.

While many ISIS videos don’t rise above simple battlefield films, the highest-end productions, made by the group’s al-Hayat Media Center, are glossy, carefully scripted and designed to recruit Westerners. One of the most prominent videos—“Al-Ghuraba (The Stranger): The Chosen Few of Different Lands”—follows a popular 12-step screenwriting technique called the “Hero’s Journey,” first formulated by a Disney executive and familiar to any “Star Wars” fan.

After the film’s protagonist, Andre Poulin, decides to give up an idyllic life in Canada to follow the call of adventure, the video tracks his journey as he arrives in Syria, takes the name of Abu Muslim, joins ISIS, and dies fighting for the group.

If you want to destroy an idea, you destroy its brand. Think about what a laughing stock “conservative media” has become. We associated the brand of National Review with cuckolds.

Produce videos showing ISIS soldiers acting like clowns. I thought this was a parody video.

This video makes ISIS as a brand look clownish. It’s highly effective counter-marketing. I hope ISIS releases more videos like this.

You could also release videos showing ISIS fighters with small boys sitting on their laps and allowing the viewer to infer that ISIS is full of pedophiles.

Even showing ISIS soldiers sitting around being bored would be more effective than our current foreign policy strategy.

Show ISIS recruits cleaning toilets. Yes, that would work.

‘ISIS made me clean the toilets… and my iPod didn’t work’: How disenchanted Islamic fanatics are returning home because jihad isn’t as glamorous as they hoped.

Scott Adams suggested we could defeat ISIS with a hoax:

The hoax would take the form of a fake video of a meeting involving high-level ISIS leaders. The video would appear to be taken on a smartphone by one of the other ISIS leaders in a war-battered room somewhere in Syria. In the fake video, actors pretend to be ISIS leaders bragging about how they take advantage of the young, stupid recruits.

The conversation might include various leaders saying such things as…

– Hahahaha! We send idiots to slaughter so we can enjoy their sisters and mothers. Only winners get to spread their genes.

Adams’ idea is another way to destroy the ISIS brand. A hoax making foot soldiers look like useful idiots would destroy the ISIS brand.

An ISIS fighter would not be among the few and the proud. An ISIS fighter would not be a young man following the hero’s journey.

No, an ISIS fighter would be a stooge who was conned by older men into fighting and dying for Israel.

Why isn’t the U.S. government fighting ISIS with marketing and persuasion?

A conspiracy theorist would say the government isn’t using my or Adams’ ideas because there’s more money in war than in peace.

If we defeated ISIS using a few videos (with a few hundred thousand dollars we could eliminate ISIS), then trillions (yes, that’s trillions with a t, or thousands-of-billions) of dollars would not go into the pockets of those who ensure that the “right people” get elected.

Indeed, if I worked for the U.S. War Machine, I’d keep publishing images making ISIS look like it was made of ferocious and dangerous men, as that would attract bored men to leave their couches and go onto their own hero’s journey.

Again, though, it would be a conspiracy theory to suggest that our elected officials (who love America and put public service above getting elected) and billionaires like George Soros (who fund our selfless public servants) would ever want ISIS to grow.

Fortunately the power of Gorilla Mindset is not a conspiracy theory; it’s real.

  • Joel W

    Interesting that you refer to them as a ‘brand’ because that is precisely what ‘ISIS’ is. ISIS does not exist in the real world. What I mean by that is the people in the Middle East actually running rampant all over call themselves al Daesh. ISIS is the Western media/CIA brand name and along with the brand name comes all those Hollyweird quality “beheading” videos and the one with the 7′ “ISIS” soldiers marching the Egyptian “hostages” (biggest bunch of staged garbage ever produced). The way to stop “ISIS’ is to defund the CIA and stop being Israel’s little bitch.

    Great fucking article by the way.

    • ☪rooked Hitlery Merkel

      It’s naive to claim that ISIS or however you wnat to call it is only there because of Israel and the US. Certainly, there are people in Israel who want an unstable Syria and there are neocons in the US who want the same. But the ‘network’ behind the whole thing is a lot bigger and also includes Saudi Arabia and other countries. Why do you think that Forbes rates the Saudi king as more powerful than the President of France, despite France actually has a very powerful military, nukes and a UNSC seat? Saudi Arabia owns and controls US politicians, not the other way around.

      • Joel W

        Ok fair enough, just didn’t feel like listing em all. You forgot the UK and the central bankers as a whole since all wars are theirs. I was just simplifying and naming the two most active entities involved. No naivete, just brevity.

        • ☪rooked Hitlery Merkel

          Then I take back my criticism. My point is just that you could get rid of the whole CIA etc and there would still be the Saudi money ready to bribe the next generation of politicians.

          • Joel W

            Yea I agree, and yes their are others that are doing it too (Mossad and MI6 come to mind) but the CIA is a HUGE, HUGE part of it and they seem to be the ones actually operating hands on, so to speak. Its the banksters that really need to go.

          • ☪rooked Hitlery Merkel

            Ultimately, the propblem is that in big Western countries you can’t win an election without having a lot of money. That’s the fundamental flaw. As long as Western politicians are allowed to take the money of foreign despots and multinational corporations they will represent foreign and supranational interests. It doesn’t matter if you have a Republican or a Democrat majority in Congress when both are owned by Goldman Sachs and Soros. That’s why I say that you can change the institutions in any way you want – as long as the fundamental weakness remains in place it doesn’t matter. They’ll just build the system anew.

          • Joel W

            I could not agree with you more. That’s precisely why I refuse to vote. I will not feed the beast, I will not choose between a giant douche and a turd sandwich (best South Park episode ever, possibly), and I absolutely do not consent to their authority over me (the voter), which is precisely what voting does. I say let the whole fraud that is “reality” crumble upon its own corruption and apathy, and really start anew.

          • ☪rooked Hitlery Merkel

            I would kindly ask you to vote for Trump, even when you have the greatest doubts. He will be hardly worse than Hillary, who is transparently owned by foreigners, but he doesn’t need the money of others and all the right people oppose him – corporatists, foreign governments (including the Saudis) and, of course, people who are offended by red six-pointed stars.

            I also disagree with you that voting means to consent to those people having power over you. They have that power anyway, whether you vote or not doesn’t matter. That’s the difference between theory and reality. By voting you give people a mandate to represent your interests – but they will of couse betray you if they are owned by others.

          • Joel W

            Yes they claim authority over me, but it means nothing if I have not consented. If I vote, I am telling them I am ok with that authority. Words have meanings especially to these satanist. As for Trump, I’m fine with him, I just do not consent, I do not participate, I do not feed the beast (system). And anyway, the entire primary season was electoral fraud on a national scale, broadcast live for the world to see, nightly. And nobody in position to do or say anything even batted an eye. And then there is the electoral college (super delegates by another name) and electronic voting (do I even need to elaborate on that?). I refuse to participate, I withdraw consent.

          • I see your point. I think you both have very valid arguments.

            As I see it, though, the whole “consent” thing may be an ego idea. Consider this analogy: I live alone in the woods. Suddenly two armies of people march in and force me to choose a side or die.

            I think I may, out of rational self-interest, simply choose the party that seems more likely to win, or, protect me and offer me reasonable living conditions.

            Of course, you could say “I would rather die than take sides”, but then why are you still living in this world? I think that the freedom you want is in your head, not outwards. You can go vote without agreeing with the concept internally.

          • Joel W

            There is always a third option. And two armies don’t suddenly appear anywhere, I would have been gone long before that. As for wanting freedom, I do not want freedom. I want liberty. I want to be left alone. Not the same a freedom. Slaves have lots of freedoms. They were free from bills. Freedoms means different things to different people (remember what I said, words have meanings). Liberty on the other hand has only ever had one meaning and the basis of it is leave me the hell alone, unless I violate somebody else’s liberty. I do not believe in government (it is a fraudulent system based on actual violence), so why would I partake in the sham (remember, electoral fraud on a grand scale was broadcast nightly during the primaries) that is voting. Oh and for the record, I’m 40 fucking years old. I voted literally twice in my life and I regret every second of it. Why would I go back to feeding the beast?

          • Good point. I meant liberty, if you prefer that word.

            I also agree about the government. Bunch of a-holes.

          • Joel W

            Oh and just for sake of conversation, the reason I particularly singled out the CIA is because those video are obviously Hollywood quality, the CIA is known to work with the movie industry. And as for Israel, fuck em. They are the figurative (or possibly literal, in the sense of the epicenter) heart of all the problems.

          • I don’t know what videos you saw, but the ones I know are pretty amateurish at best. Of course you could say that Hollywood would be good at creating the illusion of amateurishness, but then, so would be an amateur, so it’s hardly an argument.

          • Joel W

            Well they sure weren’t made by a bunch of “rag tag” jihadis in the middle of a wasteland with whatever equipment they could find. Oh and look around, there is “behind the scenes” video of the set of one of these videos, green screen visible and all. And other than the amateur editing of the videos (shadows in conflicting directions and such) the film quality is top notch. Go look for the Daniel Pearl beheading video (if it can still be found). That was real and it was real amateur filming. These “ISIS” films are professionally done (keep in mind it is the government though, so I use the term professional loosely).

          • That video also doesn’t show the beheading itself, but I recall indeed seeing a real beheading. It was a big crowd of cheering Muslims and a man beheaded among them, whole thing on film.

            The behind the scenes video I saw, but it did not actually depict the same movements. There was no synchronicity. In other words, it is no proof. Here’s my guess: It could just have been some amateur filmers mimicking the real thing for a parody or something and somebody filmed that making-of footage of that and then people found it and assumed it was of the real thing. No guarantee, of course, but that was the first thing that came to my head.

            In any case, I see no reason why some guys down there would be unable to film a somewhat decent piece. All it would take would be a reasonably modern camera and software. If some Muslim film student from the West decided to join them, that would be totally sufficient. As I said, I do have experience with video stuff and it is not that hard if you know what you are doing.

            The “rag tag” jihadis is a cliche anyhow, isn’t it. If it was me, it is what I would want people to believe. That my terrorist group is just a bunch of clueless goat fuckers without skills.

          • Joel W

            The video I am referring to is from the beginning of the Iraq war (maybe ten years ago) and yes it shows the actual beheading and yes it is real and there are only about 3 or 4 people in the shot. You are not thinking of the one I am talking about.

            As for your last paragraph, um that’s exactly what I been saying. ISIS is a psy-op co-produced by the CIA and Hollywood, complete with 7 ft tall militants and fake heads. Al Daesh is the real psychos running around the area. It is all staged. Ever notice that CNN always happens to have footage from behind ‘ISIS’ lines? Maybe because the CIA runs CNN and ‘ISIS’.

      • Joel W

        Or to put it another way, the entire neocon/zionist/neo-bolshevic supremacy/world domination ideology. And the Vatican can definitely be included in my opinion.

        For the record, amazing screen name.

  • Neal Matheson

    Great article, Douglas Murray had a similar idea, I think he expressed it with Sam Harris on his podcast. Isis and assorted islamic insurgents (except the Taleban) always look amazingly incompetent in their battlefield videos, it might be nice to have a compilation critiqued by UK/US or other Nato soldiers.

    • ☪rooked Hitlery Merkel

      The Wehrmacht looked amazingly competent on the battlefield and lost, ISIS looks amazingly incompetent and wins. That’s all what matters. Currently, the European soccer championship is going on. So Germany played very nice, everything looked good, but they lost to France. That’s all what matters.

      I mean, seriously – the US hasn’t really won a war in decades (I can’t count the mess in Libya, Iraq and Afghanistan as a victory). How stupid will it look if US soldiers (trannies?), sitting in safe offices, laugh at ISIS in video clips, supported by German or Lithuanian soldiers? I doubt that anyone in the Muslim world will be convinced.

      • FlorianUlrich

        I agree that imperfect execution is still better than a perfect approach with no results. Yet there is also an element of luck. Germany played similarly nicely as in 2014 against Brasil in World Cup. That time they won with a very unlikely 7-1, this week they lost equally unlikely 0-2. It is a long game. A team that plays like Germany still wins 80% of their matches.
        Is persuasion also a “long game”, or does it work on very short time-frame?

        • Mr. Alias

          I would lean towards short. The populace has terrible memories for all things dealing with political persuasions. People can’t even remember what their president(s) so intesely campaigned on 4 years ago

          • FlorianUlrich

            Maybe both – short term flashes, while sticky memes like “build the wall” are here to stay.

      • Neal Matheson

        Hell Hitlery, Yes I agree though I would ridicule and marginalise Isis without also engaging them militarily. American military losses over the past few decades have been more strategic and political than military, but again I take your point. There was a Japanese suicide weapon that the American soldiers nick-named the “idiot stick”. A bit more healthy, scathing contempt for these fools would perhaps be a bit more useful

        In all honestly I think there is very much an unseen hand directing or at least influencing Western policy towards the middle east which on the surface level is not even internally consistent.

  • ☪rooked Hitlery Merkel

    I agree with you, and I disagree with you.

    ISIS is a group of deluded fanatics attracting losers, radicals and crazies. Things that look clownish to you and me don’t have to look clownish to those people. They wouldn’t release videos like that if it did. Things like brands matter in a consumerist, capitalist society. They don’t matter in a society where people really believe that they get to Paradise if they do what those people do. ISIS fighters won’t abandon their group and start a life as peaceful, nice individuals because they are mocked in a video. And you can’t defeat people with a hoax if you announce the hoax online in advance. And why care about branding when you have oil money?

    Destroying ISIS is easy if you really want to do it – make a deal with Putin, help Assad, maybe even drop a nuke.

    The problem is that once you have destroyed ISIS – even with your idea, if it’s successful – you will still have the problem that Islam breeds radical groups. If you completely kill ISIS, a new group will fill the void within a few years time.

    • Every religion (whether it involves God or not) breeds radical groups. It is in the nature of ideology.

      I agree with you partly. When you reside in the lower vibrational realms, you take all that stuff seriously. From a higher perspective, it seems clownish, but from down there, it is dead serious.

      But, all that shit is basically ego. And the ego can be relatively easily wounded and manipulated. For that to work, it would need to come from a source the ego trusts, though. I agree that otherwise, the ego will consider that information simply “out-group” and it will have the opposite effect.

      • Booch Paradise

        That’s just atheist propiganda. There are plenty of religious groups that will never have it’s own terrorists. The Amish for example.

        • Interesting example, I wonder why that is. Although when I said “radical”, I did not necessarily mean violent.

          • Booch Paradise

            Fair enough, I retract my objection.

        • Duffy_M

          sorry but your wrong! about them Amish…. lol

          Amish bishop Samuel Mullet gets 15 years in prison for shearing …
          http://www.cleveland.com/metro/…/amish_bishop_samuel_mullet_tells.html
          Feb 8, 2013 – Amish enter Federal Court for Sam Mullet’s beard-cutting … members of his ultra-strict Amish sect to wage a campaign of terror on those Amish who … most in the HISTORY of American Police work) into two unarmed civilians.

  • Hawk Hopper

    I don’t think the fake hoax would work because it will be found to be a hoax very quickly and discredited. That would make ISIS look smarter and more trust worthy than you are. You tried to fool people with a hoax, you thought they were idiots and wouldn’t find out, but ISIS showed them the truth.

    Scott Adams estimates that about 80% of them will know it’s fake and about 20% will believe it. But what if about 70% of them think they are winning? That’s more powerful than arguing if a video is fake.

    Terrorists are inspired by successful attacks. Every time these guys are successful in killing their targets, death by a thousand cuts style, that shows others that terrorism is a viable path to winning. People want to join winners and terrorists, ISIS or other terrorist groups, haven’t necessarily been losing, have they?

    The US government has been spending millions basically trying troll ISIS online. They look through keywords to try to find possible terrorists. They’ve also set up fake social media accounts and all of that. They use these accounts to try to trick terrorists. But this hasn’t stopped Muslim rapefugees, or the many terrorist attacks happening around the world, and it won’t stop the many more attacks that will happen in America and Europe.

    I think you will have to trick them into making fun of each other, but it’s going to need to be real bitter nastiness against each other. None of this fake hoax stuff.

    If you can get half of ISIS making fun of other ISIS member for cleaning toilets, then more people will quit ISIS. But you would need to get ISIS members to find it fun to make fun of the toilet cleaners and have the toilet cleaners be very emotional about cleaning toilets.

    • ☪rooked Hitlery Merkel

      Agreed. People who support and join a group like ISIS couldn’t care less about what Westerners have to say. Why should they believe it? As long as you get free sex, slaves, oil money and a feeling of power, ISIS is pretty attractive for the scum of the world. I get mocked for my right-wing views everyday, and it only emboldens me.

      And ISIS is also a totalitarian group with a strong leadership. It’s hard to create serious infighting in such a group. All attempts to stop the Nazis with strategic bombing, propaganda etc etc failed. Hitler died when the Red Army entered Berlin.

    • The U.S. is obviously not interested in eliminating ISIS beyond the bad publicity it brings for Obama. The Bush administration also didn’t do anything to sell the Iraq or Afghanistan wars as national challenges that we should all help to fight. Take a look at World War I and II propaganda posters to see how far we’ve fallen, there’s nothing of the sort today. “Bearded Barbarian” could be the new “Tokio Kid”. The U.S. military should be releasing YouTube video after video showing all of the drone and F-16 footage of ISIS being demolished with patriotic young pilots triumphantly returning from missions with the American flag waving in the background. But the religion of political correctness has infected most people to such a degree that defending your own life and nation is considered “racist”, “sexist”, “imperialist” etc. There’s no nuance when fighting with animals, you demonize them and destroy them.

  • “it would be a conspiracy theory”

    I assume you are being sarcastic. Naturally, the validity of a theory is not dependent on whether it contains conspiracy or not. And to be frank, this is pretty much what I would have suggested here – why would they want to get rid of ISIS? They need an enemy to keep the people agitated, anxious. The truth is, why would the US even need to care about ISIS? ISIS is small and far, far away. I bet there are far more urgent domestic issues.

    And you are absolutely right about the brand thing. I think this would work.

    It also has to make you question, though, whether a Marine is not just “a stooge who was conned by older men into fighting and dying for” America. Is he? Guess what, you said it. It is only a matter of perspective. It is all a matter of ego attachments. In the end, neither perspective is relevant, as a Marine is just a human being, just like an ISIS fighter. The real difference between the two is likely negligible in a grander picture. (Yeah, I know, the Marine is likely SLIGHTLY more educated and better trained)

    While you propose a good solution, I would much more enjoy seeing the people wake up from this kind of symbolic brand thinking / collective thinking, which is the source of so much pain and conflict in the world.

  • FlorianUlrich

    Thanks for the perspective on branding. I did not know ISIS was learning from Campbell to construct a “Hero’s Journey” narrative video. Makes sense!

    What I find really strange is that few start picking up the importance of branding and influence/persuasion (cough, cough, Hillary’s latest tweets) – they have seen for one whole year how Donald Trump destroyed his opponents and they STILL don’t get it.

    If Hillary was elected, how efficient would she deal with unforeseen circumstances on the world stage? Trump wasn’t always right, yet he seems to have always found a way to eventually get back on top on his own. Her? Not so much.

  • Jose Fernandez

    Maybe we should make a video of mohammed cleaning a toilet.

  • Duke of Hazzard

    Good article Mike. 1 question though. ISIS fights for Israel? That’s news to me. Don’t muslims hate Jews?, it says so right in the koran.

    • Mr. Alias

      Divide and conquer. In matters of money and power, religion isn’t considered. Only if your religious enemies can be lampooned and fooled into doing your bidding than sure

  • braaaap

    I heard an idea from Milo Yiannopoulos saying something along the lines of ISIS is made up of guys who are angry because all the rich guys have multiple wives so there aren’t any women left for them. Maybe using this could be a good idea for a parody video. Show guys getting brutally rejected while trying to pick up women, crying in a corner, and then becoming part of ISIS.

  • theasdgamer

    Imagine if you did a breadcrumb vid showing leaders dressed in fancy robes sitting in a fancy suite, doing hash on a hookah as they discuss various new recruits. Show the leaders discussing how hot it is in the camps, so the young men have to strip to shorts when they clean toilets. Then the leaders talk about how strong the half-naked YOUNG recruits look as they admire their muscles. Then the leaders discuss the problem of a few suicides in the camp and that maybe they need to transfer some of the trainers. The vid should hint at homosexual rape by the camp leaders.

    • Rona ✓

      The ISIS fighters love cats, especially kittens. Compare and contrast skinny, weak and dishelved fighters petting ugly felines with super smart beautiful powerful dogs held by extremely virile and gorgeous well dressed and equipped marines.

  • chris topher

    Hey Cernovich, On your twitter feed today you posted about Soros funding the Dallas shooter as a distraction for Hillary. Check this out:
    June 22- After Trumps speech attacking Hillary The Dems staged their sit in on the floor of the House.
    June 28- After the Benghazi report was issued the airport in Istanbul was attacked.
    July 1- After checking the archive feature on Drudge I saw that at 12:42 pm EST the attack on Bangladesh was first posted. 8 minutes later was the first post of the announcement that Hillary was to be interviewed by the FBI the following day.
    July 7-Comey hearing in House then Dallas massacre.
    Hillarys friends know how to control the headlines, either with nonsense or bloodshed.

  • MamaEarth

    To sum up in one word: propaganda. The most useful recruitment tool and the most useful tool for killing.

  • associating ISIS with homosexuality would damage it probably

  • ☪rooked Hitlery Merkel

    ‘That may sound crazy until you see how Christianity has been destroyed as a brand’
    In the US. A capitalist, consumerist, nihilistic country obsessed with feelings.
    But don’t you think that Christianity is now more powerful in Russia than it was 25 years ago?

    Now let’s look at Islam. I can’t think of any major religion with a brand that is worse. And does that negatively affect Islam? Hardly. It’s the fastest growing religion. European and American leaders aren’t opposing it, they are inviting it to their countries, getting more and more supportive every time the brand suffers another blow.

    A radical – and you have to be pretty radical if you join a terror group that rapes children, destroys cultural treasures and tortures people to death – will neither listen to reason nor to a video of you telling them what you think about them. They can only be defeated with hard power. (Which is easy once you drop the idea that Assad has to go, that there can be no deal with Putin, and that shady rebels should get Western support.) When Hitler had his Olympics, he and his henchmen watched blacks defeating their Aryan god-people. Didn’t change their opinion and they invaded the Soviet Union, believing they’d easily win because of racial superiority. When the Red Army entered Berlin, Hitler finally admitted that he was wrong. And BLM looks pretty stupid to me – spoiled brats acting like clowns – but their fans seem to think they are heros.

    The fact is, however, even if you destroy ISIS – whether by using your idea or not – you’ll just get a new group. There’s Boko Haram in Africa. They are pretty brutal, too, and they create a lot of refugees. And Islamists also did similar things like ISIS in Mali. If you destroy the brand of ISIS, the next group won’t have to bother. See, once the brand of Marxism became too ugly for the mainstream of society, they started calling it liberalism and were able to put Obama in power. The fundamental problem is that Islam is shielded from criticism, providing no chance for serious reform (like the Roman Catholic Church in the days of the Inquisition), and in its current form it will spawn terror group after terror group. They can be a Rolex or a cheap knock-off – they’ll still kill people.

  • People are bored and are looking for entertainment, especially in the West which has lost all meaning. The reason why people from the West join ISIS is the same reason why they become social justice warriors – and the pathology of the two groups (Year Zero destruction of the past) is similar. There’s no doubt that there was a certain allure of daring and danger two years ago when ISIS went on its blitzkrieg.Some have mentioned that those movies look too professionally produced and that intelligence agents, looking for regime change in Syria, are behind it and ISIS.

    Associate ISIS with:

    – Losing
    – Losers
    – Some kind of visceral, emasculating linguistic kill shot, like “cuckservative,” which was kind of a linguistic kill shot before even Trump really began to use them (“cuckservative” came last August, “low-energy” Jeb came last September).

    These guys have delusions of grandeur of buying sex slaves and flying caliphate flags over the Vatican. Something deeply emasculating seems best to me. I had thought of something related to them being pedos, but that’s relatively widespread over there (remember Afghanistan?).

  • Gunnar Thalweg

    Good points.

    Now, how do we restore Christianity as a brand?

    • Be interesting and high profile. Think Duck Dynasty as just one example.

    • Duffy_M

      why worry about restoring it anymore than with attempting to restore any faith or Government institution. We live in the west in a very free manner and everything is in flux and should remain that way. Faith in Allah is a personnel journey why do you wish to force your beliefs on others. …

  • Duffy_M

    Deny ISIS or Dae’esh it ability to claim association as a representative of Islam. That will be the simple and direct way. But saying that 99 % of Muslim support Dae’esh is not going to work.
    I mean even Al Quida is trying to distance themselves from the crap Dae’esh is doing in the name of Islam. The Muslim community speaks against Dae’esh all the time and stand with Christians, Jews and other against Dae’esh.

  • Greg Burton

    How to “destroy” ISIS? Here’s what Captain Obvious has to say…

  • codemonkey

    Once you start lying and hoaxing you are admitting to yourself that you dont have the truth on your side, that implies fear, fear implies weakness, and people will pick up on it.

    Ive always been against the “terrorists are cowards” meme, for one thing its a lie, for another its an obvious lie. Cowards? These guys are fighting highly trained troops equipped with the most sophisticated tech on the planet while all they have are bullets, tennis shoes and few donkeys! If that isnt balls I have no idea what is!

    The second, and worse problem with lying is that it has a tendency to become SOP with anything that isnt convenient. And at a certain point you end up cut off from reality. Vox posted about a study showing that habitual liars had differently formed brain oathways than normal people. This is because lying become normal for them, and now they lie about everything.

    And when you get to that point you cant know if you should even be fighting your opponent.

  • CheaterDefeater

    Why would the government need to be involved? Anyone with a somewhat current computer could whip up videos like that in minutes. Instead of betting your success on one video get some activist group that’s handy with video manipulation start cranking out thousands. But instead of high ranking I.S. actors scale it back to battalion commanders and the like, and make it more believable. No one talks like a Bond villian about how the troops are dumb and we love using them as patsies etc. etc. Maye have a “leaked” training video for I.S. commanders detaling how to convince young recruits to place bombs in crowded places then without the recruits knowledge remote detonating them to make them look like suicide bombers. Then a couple videos of actors portraying mothers of killed I.S. soldiers crying over how the I.S. higher ups have completely abandoned them after their sons where killed eg. “Now that my son has martyred himself we haven’t recieved any aid of any kind, as soon as they couldn’t use him anymore they completely abandoned us.” Also you could “leak” documents suggesting that I.S. leaders are actually puppets hired by israel with the intention of giving muslims a bad name and drawing in the superpowers of the world to destroy a very real threat to the israelies. That way even if a few failed, some that were on the fence about joining might change their minds. Even if you only deterred 5% of viewers it would be a success, If you don’t think so look at how a&e influenced many many people into believing that aliens helped build the pyramids with ancient aliens. Almost every claim made by that program has been prooven to be misleading and or downright lies. Yet it was massively popular and influenced many many people. Even now after it was proven to be a fraud people still quote the lies told by a&e as proof to convince yet more people that aliens had to have helped us. If you make it sound pretty enough you’ll get that whole poorly educated cross section of the population that never learned to be skeptical and to think for themselves. Like devoutley religious people, the exact demographic you’re trying to reach. 🙂

  • SHAMPOO BRACELETS

    Would not work. Who’s to say they won’t agree & amplify and actually start publicly raping little kids (which they already do) or admit they use young adults for Allah/jihad/whatever cannon fodder. They don’t give a shit about how they look. They don’t care about westerners’ opinions, which they think are complete degenerate filth that deserve beheading.

    The only way to defeat ISIS is to obliterate them via nuke.

  • Titan000

    If christianity is not about social status it is certainly a more true religion.

  • NotSure

    If we get rid of isis, who are we going to get to fight for the “Friendship Pipeline”?

    zerohedge 2015-09-10

    “competing gas pipelines are fueling syrian war migrant crisis”

    Also other articles (unfortunately links blocked on this site)

    “…President Barack Obama spoke openly about the need for Europe to reduce its reliance on Russian gas following the conflict in Ukraine.

    The US also wants to use its own natural gas supply, recently developed through fracking, to undercut Russian supply. But it will be years before the US will be in a position to ship this overseas.

    The US is not the only country trying to outmaneuver Russia, and this is where the role of Syria becomes more important.

    TWO NEW PIPELINES
    Before the civil war, two competing pipelines put forward by Qatar and Iran aimed to transport gas to Europe through Syria…”

  • NotSure

    Cut the money and they will fade away.

    Look up:
    NYT
    U.S. Relies Heavily on Saudi Money to Support Syrian Rebels
    By MARK MAZZETTI and MATT APUZZO

    “American officials have not disclosed the amount of the Saudi
    contribution, which is by far the largest from another nation to the
    program to arm the rebels against President Bashar al-Assad’s military.
    But estimates have put the total cost of the arming and training effort
    at several billion dollars.”

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