Haters are only useful when they talk about you, as that is how your name and message is spread. To turn haters into your marketers, remember this rule: Give them something to talk about.
The something you give people to talk about varies, although in general you want to give people drama. Think reality TV.
After people became obsessed with my divorce, even contacting my ex-wife, I decided to play with them. They thought they had me good. According to the rumors, I was living off of my ex-wife. Clearly, according to the logic, I am not a real man. (They wanted to use an identity-based attack on me.)
What did I do? Did I explain myself or talk about my divorce? That’d be playing defense.
Instead I did this.
And she sends me $50,000 a month in alimony.
I buy hookers and blow.
What's to be sad about? https://t.co/wkTLbWe2uw
— Mike Cernovich (@Cernovich) December 26, 2015
The Internet believes I earn $50,000 a month in alimony.
Every day on Twitter you’ll hear people talking about my divorce payout.
There are blog posts about my divorce with hundreds of comments out there, and people are obsessed.
I got them talking about me, which was my goal.
Now any lawyer would laugh at that number. There is no way in the world a man would ever receive that alimony award.
Truth doesn’t matter to haters. Give them something to talk about.
In my case, the $50,000 alimony award has multiple uses.
99% of men have been screwed over in a divorce. If I received even $1 in alimony, most men think that’s great. Due to mirror neurons, alimony for me feels like vicarious revenge for 100s of millions of men.
$50,000 a month is a large number, and it gets me attention. People talk and they wonder. Great.
Haters are great, but they aren’t useful unless they are spreading your message. Find ways to get people talking, and you’ll laugh your way to greater influence, or in my case, you’ll be able to spread a positive message to millions of more people.
P.S. What’s the real story about my divorce? That’s a little gossipy. I don’t talk about my ex-wife as she never signed up for Internet fame. But as the haters have named her, she’s not anonymous anymore. I’ll tell the full story (which is pretty awesome and involves being pre-IPO in one of the biggest IPOs in world history) one of these days.
In the meantime, know Gorilla Mindset’s principles were discovered during those days. Yes, Gorilla Mindset can make you rich.