Donald Trump is winning due to his mindset and his media platforms. You can use his same methods in your own life to have massive success. I know this is true as Trump and I run the same playbook!
Donald Trump’s rise has come to a shock to all but three writers – Scott Adams, Milo Yiannopoulos, and me. Before even knowing about Trump, I used the same playbook. This playbook is rarely applied, as Adams and Yiannopoulos the only two others running it at a high level. (Read: Why I’m Winning by Milo.)
Trump is his own media and publishing empire.
(That’s the real reason the media hates him.)
Mark Cuban is a billionaire. When he made an offensive Tweet about Trayvon Martin, the media called him out. What did he do? He backed down!
People back down from the media as “journalists” have conned people into thinking they have moral authority over us. Journalists know this and abuse this power to set the agenda.
Matt Taibbi, who as a writer for Rolling Stone helped commit journalistic fraud on the public with a rape hoax, admits that journalists only power is shame.
The extraction of the humiliating public apology is one of the media’s most powerful weapons. Someone becomes famous, we dig up dirt on the person, we rub it in his or her nose, and then we demand that the person get down on bended knee and beg forgiveness.
Yet some of us fight back. When Gawker attacked me, I laughed in their faces, mocking their outrage over my “mean Tweets.”
I then put the Gawker blogger who hated on me on full blast: Sam Biddle later admitted he had to sign off of the Internet as he had been brutalized. He took one month off of work.
I call this Going Full Gorilla, and Trump has clearly chosen to live that mindset.
Like me and unlike Mark Cuban, Trump sets the narrative and controls the terms of the discussion.
Politicians, especially conservatives, play defense. The media attacks them. They cry. Then they beg other media outlets to allow them to respond.
They have no control over the media narrative, which gives journalists incredible power.
If a Republican wants favorable press coverage, he had better not hit back too hard at the SJW-run media. He can throw around lines about the “biased mainstream media,” but how often does a mainstream Republican single out a reporter for a good punch in the nose? Never!
Trump, by building a massive social media platform, became his own media empire. He doesn’t need “journalists” to get his message out. He takes his message directly to the people.
Of course I recognize Trump’s tactics and strategies, as I use them.
The numbers don’t lie. Gorilla Mindset was the most successful non-fiction independent book launch of 2015. A book review from me at Danger & Play sells more books than a write-up in the NY Times, Esquire, GQ, or any other online publication.
Yet no one ever offered me a book deal. Agents weren’t beating down my doors.
The only way to get my message out was to become my own media empire.
There are many days where I sell more books than David Brooks – a huge political figure who has a NY Times column.
Kevin Williams, a cuck fetishist who writes at National Review, recently had a book launch. Williams appears on TV and writes for a massive site. If you hand delivered me the readers of National Review, my book would 3x in sales.
Yet Williams’ personal brand value was so low that his book flopped. People will read his trash for free when it’s on a website owned by someone else, but $3.99 is too much to pay for his “books.”
On launch week, when authors sell the most copies, Williams never sold more copies than my books.
His ebook was priced at $3.99 and sold fewer copies in a week than my books sell in a day.
Kevin Williams is a loser, and I probably shouldn’t call attention to him as no one knows who he is.
The Trump Mindset: Momentum + Focus + Energy
It’s clear none of Trump’s haters have read his books (Think Big and Kick Ass and Art of the Deal). If you had you’d know how Trump thinks and moves.
To understand how someone thinks, look at the language he uses. Kindle makes this simple. You can search for specific keywords in the Kindle version of a book.
Trump’s books are loaded winning, focus, push, enthusiasm, energy, and momentum.
Trump is a momentum player. He doesn’t wait for the perfect time to strike. He comes out swinging and he keeps swinging.
There’s even a chapter in Think Big and Kick Ass called Big Mo!
I have devoted a lot of time to studying and applying the power of momentum to my own life and business. I do not ever want to lose my momentum. The lesson applies whether you are in real estate or not.
What do momentum types never do? We don’t apologize!
An apology destroys your momentum, as it causes you to stop.
Scott Adams is also a momentum type. How do I know this?
Adams talks about “energy” in his great book How to Fail at Almost Everything and Still Win Big. Energy is mentioned 67 times and there is even an entire section on how to increase your personal energy.
Momentum types are obsessed with energy, as it’s crucial for us to keep moving forward.
Momentum types believe if we keep putting fire on targets, we will win.
As long as our energy holds up, this is true.
I wrote about focus in Gorilla Mindset and have written about it repeatedly at Danger & Play. As Tony Robbins cleverly put it, “What you focus on is what you feel.”
Trump, who as a speaker for the learning Annex saw Tony Robbins in action many times, understands the power of focus and framing.
“The more focused I am on doing things I love, the less stress I experience.” – Donald J. Trump
Focus in mentioned 26 times in Think Big and Kick Ass:
- “When I started my career in real estate, I had a problem. I had no money to invest in the properties I wanted. But I didn’t focus on it and let it stop me. I focused all my attention on buying properties without money!”
- “I used the focus on my will and the power of my enthusiasm to build even more momentum.”
- “I focused on my passion, and a lot of money has come to me.”
- “If you want to become successful and stay successful, you must learn how to focus.”
Trump also understands the role of self-talk and focus, writing, “If we were to say to ourselves, ‘I’m so unfocused’ instead of “I’m so stressed out,” I think we could clear things up more quickly.”
I wish I had read Think Big and Kick Ass before writing Gorilla Mindset, as there are many overlaps between the books.
To maintain momentum, you require a lot of energy. To maintain your focus, you must have energy. Each pillar is important.
I am obsessed with ways to increase my energy, as I believe in myself. If I keep moving forward, everything will work out.
Trump talks about energy in Think Big and Kick Ass. “Your belief generates the power, the skill, and the energy to succeed at achieving your goals.”
Trump cites chess player Bobby Fischer as an example of a person with high energy and focus. “He boasted that he gave 98 percent of his mental energy to chess, while others gave only 2 percent. That explains his success. He enjoyed the challenge of focusing his mental energy.
Trump’s Mindset = Push, not permission.
In the Art of the Deal, Trump describes his deal making style. Making deals isn’t only about real estate sales. All of life is deal making.
Trump, a momentum player with intense focus and high energy, pushes: “I aim very high, and then I just keep pushing and pushing and pushing to get what I’m after.”
When one of Trump’s employer came to him with a problem, Trump’s solution was simple, “‘Keep pushing,’ I tell him.”
Later in the book Trump tells someone else, “‘Well, push, John,’ I say, ‘Push hard.'”
Trump doesn’t ask the media for permission.
He pushes his message.
If you hate Trump, you’re a loser.
What are Trump’s policies? I don’t particularly care.
I enjoy studying Trump as a master of mindset and persuasion.
If you hate Trump, you have low feelings of self-worth and are full of self-pity.
Trump is a massive success, and not by accident.
He uses the power of mindset training to succeed. He understands focus, momentum, and energy.
It wouldn’t surprise me if Trump hands out copies of Gorilla Mindset to all of his staff.
Now would be a good time, as Amazon is offering a one-day 30% off sale on all paperback books. Use HOLIDAY30 at checkout after clicking here.