I’ve discovered a powerful question. This question stops know-it-alls dead in their tracks. It’s a question I use on myself when feeling unduly smug and self-satisfied.
“Why do you think you know so much?”
Think about something you believe to be true about the world or yourself. Why do you know this is true? What is the source of your knowledge? What objective evidence do you have for this belief?
Most of the time we don’t know anything. We can repeat what experts have told us. We can parrot another person’s talking points.
Rarely do we know what is true.
When you go behind the news, you realize most “journalists” are bloggers in their 20s.
Barely employed journalists who lack the charisma to date beautiful women call #Trump a reality TV show star. You can smell the resentment!
— Mike Cernovich (@Cernovich) October 20, 2015
They write about the news of the world while lacking any ability to create their own news. Indeed, it’s common to hear these same journalists analyze public relations and marketing strategies. When you click over to the journalist’s profile, you see he has few Twitter followers.
Why do you know so much about Donald Trump?
Until a few months ago I had no real idea of who Donald Trump was. During law school Season 1 of the Apprentice debuted. I watched the show with friends, but otherwise do not watch television or read much mainstream news. If something doesn’t show up in my Twitter feed, I don’t know what’s going on.
When it was announced that Donald Trump would run for office, like most people I thought he had no chance. Smart people said he couldn’t win.
Then I began reading Trump’s Twitter. It’s clear he understood marketing and public relations better than 99% of people. He used the same methods I used for tremendous success.
I know Trump has a winning strategy because I’ve used the same strategy` to win. (After reading Art of the Deal, I realize I have been using Trump’s methods!)
Trump was also unapologetically masculine. After looking into Trump, my assumption was inverted. How could this man not win the election.
Experts know things. They are smart! (Why don’t they read more books?)
It’s clear that 99% of journalists haven’t even read Trump’s book The Art of the Deal or the follow up, Think Big and Kick Ass.
Trump is a visionary with a winner’s mindset who understands and enjoys creating conflict for the media to cover. How can Donald Trump not win?
Winning an election requires a candidate to capture the public’s imagination, to lead them on a shared vision for the future. A winning candidate much also appear to be tough and strong.
Trump is a visionary. If you listened to the media, you’d understand Trump as a trust-fund kid who road daddy’s coat tails. Trump’s father has a family business in Brooklyn, which Trump left early in his 20s as he had “loftier dreams and visions.” Trump started off as a nobody in Manhattan.
How did Trump go from a nobody to a somebody? He’d spend hours walking Manhattan looking at properties and empties lots. He’d obsessed while “dreaming what could be built there.”
Trump is a master at using language.
Scott Adams has covered Trump’s language patterns extensive. Read his articles.
Trump loads a lot of imagery into each sentence. Take this sentence as one of many examples: “the lobby was so dingy it looked like a welfare hotel. There was one of those sleazy flea markets operating on the ground floor with a bunch of boarded-up storefronts on either side with derelicts lying on the doorway.” That’s an impressive sentence, and it’s far better than what you’d find in most good works of fiction.
When describing the ideal renter for his new apartments in Trump Tower, Trump wrote: “I’m talking about the wealthy Italian with the beautiful wife and the red Ferrari.” Short sentence, big picture.
I’ve been re-reading Art of the Deal to improve my own writing.
Trump reframes problems as possibilities.
Trump made his fortune while others lost theirs. While we take it for granted that New York City is the great city on earth, NY experienced a huge downturn. Crime was up. Welfare hotels and abandoned buildings with boarded up rooms littered now-prestigious city streets.
Where others saw problems, Trump saw opportunity: “I worried about the future of New York City, too, but I can’t say it kept me up nights, I’m basically an optimist, and frankly, I saw the city’s trouble as a great opportunity for me.”
Trump does not give the media moral authority.
Most politicians and even billionaires execs like Mark Cuban play defense. The media attacks and they defend. They even apologize. Mark Cuban crawled on his belly like a worm when the media went ape shit over one of his mean Tweets. Trump recognizes that the media has no moral authority, which infuriates the press.
But on another level, she was trying to bring Trump to heel. The extraction of the humiliating public apology is one of the media’s most powerful weapons. Someone becomes famous, we dig up dirt on the person, we rub it in his or her nose, and then we demand that the person get down on bended knee and beg forgiveness.
Trump creates drama for the media to cover, and always has. He uses the media, as “good publicity is preferable to bad, but from a bottom-line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells.”
Using the media rather than letting the media use you is unprecedented in politics.
Trump is not afraid of losing.
Why haven’t you taken radical action to change your life? You’re either afraid of the pain necessary for growth, or you’re afraid of losing. Take big risks as he doesn’t fear losing: “You can’t be scare. You do your thing, you hold your ground, you stand up tall, and whatever happens, happens.”
Trump is a man who knows what women want.
Trump is a masculine man. He lives the life of a man without apologies or regrets.
Bernie Sanders doesn’t even know what women want. How can men respect him?
Trump is his own media outlet.
Trump has 4.5 million Twitter followers. My Twitter account is one of the top 1% in the world. I receive 10 million monthly impressions for my Tweets.
If Trump doesn’t like what the media says, he takes his message to Twitter, where it receives more attention than he’d receive in the mainstream press.
This is why Donald Trump loves Twitter and why the media hates it. The gate keepers and critics lost power! pic.twitter.com/Te7jGyKA9W
— Mike Cernovich (@Cernovich) October 17, 2015
Trump enjoys conflict and getting even.
You may not like Trump’s policies. I have no interest in having a political debate.
But if you have an opinion about Donald Trump, my question for you is a simple why: Why do you think you know so much?
By the way, Essays on Embracing Masculinity is on pre-sale.