I’m helping a friend launch a website, and his biggest fear is the biggest fear all creative people have. It’s the biggest fear people have before launching a business, starting a website, or even approaching a girl.
“What if people reject me?”
Self-doubt is a wonderful trait, and I wish more people had it. As philosopher Bertrand Russell observed, “The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt.”
The web is full of people who have nothing to say and who say it very loudly.
Meanwhile those with authentic messages remain silent.
If you are concerned that you’re not authentic or original, then you’re exactly the type of person people want to learn more about.
Self-doubt gives your writing character, dimension, and vulnerability.
If 1% of 1% of English speakers like you, you’ll get rich online.
There are over 350,000,000 million people in the world who speak English fluently enough to read Danger & Play. If 1% of those people read your writing (3,500,000), you will have to hire a full-time staff to manage your social media.
If 1% of 1% read your writing, you’ll never want for money again. Finding 35,000 people who care enough about what you write to buy your books, hire you for consulting, and attend your seminars means you’ll never have to work a “real job” ever again.
I doubt there are 35,000 people worldwide who care much about me, and yet keeping up with my email and social media and writing is simply not possible.
Engagement matters more than audience size.
If you believe Alexa, there are tens-of-thousands of websites larger than Danger & Play in the U.S. alone. Last month Danger & Play received the most unique visitors of any month.
I just missed 200,000 unique visits on 473,000 page views.
By Gawker or Business Insider measures, that’s tiny.
Gawker gets more traffic in a day than I get in an entire month.
(That’s why we are winning.)
Gawker is massive, but if Sam Biddle wrote a book, who would buy it?
Those of us on “our side of the Internet” have our own voices and our characters. People go to Good Looking Loser for Chris, which is why his site is more valuable to him than Gawker or Vox any massive side is to any given blogger who blogs there.
Chris is the sole shareholder in You, Inc.
Size ain’t shit. Sales are what matters.
There are many on social media with more followers and who get more likes than I do. What’s that get them other than ego validation?
I like to beat up on Chris Kluwe, as he’s a locker room bully who picks on people smaller than he is. I will rub my success in his face for fun and profit. Gorilla – not Buddha – Mindset.
Kluwe has been on TV, been in every major newspaper, and he has around 200,000 Twitter followers.
Chris Kluwe sells about a book a day.
Chris Kluwe’s new release sells fewer copies than Juicing 101, which is a marginal product that I barely promote. (Prime has a sales rank of 324,000 v. Juicing 101‘s sales rank of 141,000. Gorilla Mindset hit a sales rank of 600 during launch week and still has a sales rank of 6,000 or so.)
My young friend Robert wrote a book about t-shirt design, and his book outsells Kluwe’s new release.
Kluwe’s “magnum opus” – released through a big publishing house – has been out for over 2 years and Gorilla Mindset already almost has more ratings and has probably sold more copies.
(If you haven’t left a review of Gorilla Mindset, please do so here. It’s one of many ways we can taunt SJWs with our victories.)
Give people permission to reject you.
Most people won’t ever notice you, and if they happen upon you they won’t care.
Most people will dislike you.
You won’t find people who love you until you find people who hate you.
Until you get rejected by 99.9% of people you will never succeed at anything in life.
And who knows, if you’re lucky only 99% of the world will reject you, in which case you’ll find fame or fortune beyond what most can handle without losing their sanity.