If you write online, learning how to survive a public shaming is an essential skill. Everyone who is in the public eye will be attacked by an online hate mob, and even people with small profiles who say the wrong thing may find themselves attacked by hate mobs. I was the “victim” of an online hate mob. Unlike others who had to apologize, I left the “shaming” stronger than before. I’ve laughed my way to the bank by selling more books and make more money than any of the SJWs who led a several-months-long attack on me.
Part. 1. Go Deep.
The Psychology of Shaming
Rid yourself of shame.
The hate mob does not have moral authority.
We’ve been conditioned to respect the judgements of others. When someone rejects you or tells you you’re wrong, it’s natural to “feel” bad. When tens of thousands of people attack you, it’s only human – “all too human,” perhaps – to believe you’re wrong.
The people who form online hate mobs against you are losers at best or criminals at worst. For example, the people who led the attack against me included Sam Biddle, who helped Gawker out a closeted gay man, destroying the man’s life in the process. Sam Biddle also attempted to get a woman named Justine Sacco raped.
Anil Dash, who also led a hate mob against me, tried getting Justine Sacco raped after she posted a Tweet he didn’t like. Anil Dash is also a supporter of doxing, and believed it was appropriate for Gawker to ruin a gay man’s life.
The Blue Whale, who had a bunch of people spam report my Twitter account after I revealed my book sales data, is a drug addict and sold her child. She used the proceeds from the sale of her child to purchase methamphetamine.
Those are the types of people who will online shame you.
In what world do their opinions matter?
Become an elitist.
(Yes, some opinions matter.)
It’s only human to look for guidance from your peers. Ask your friends and family if what you said was “wrong.” Don’t ask them for advice on what to do, as they lack the public relations expertise I have. Ask them if you deserve to be raped, killed, or even lose your job because of a few Tweets.
They will laugh in your face. Listen to those you love rather than the kind of trash who forms online hate mobs.
My friends, family, and D&P guys enjoy the spectacles I put on. I actively shame the hate mobs, much to the enjoyment of others and my own personal profit. When SJWs and cuckservatives are angry at me, I know my life is being lived right.
Part 2. Public Relations.
Get Your Message Out.
Write your own articles.
Imagine you’re a nobody like Justine Sacco or even a successful man like Pax Dickinson. The last thing you want to do is retreat into a bunker.
Retreat is a natural human response. You’ll feel overwhelmed and wonder if your life is over. It is not.
Get on Twitter while your name is trending or when the issue is hot. Find the hashtags they are shaming you under, and take those hashtags over.
Post selfies of yourself drinking wine. Mock your haters. Embrace the role of a professional wrestling heel.
Even if you’re nice, you have to play a little mean. At the very least resist your instinct to apologize. Apologies only work when discussing the issues with men and women of good faith. To a hate mob, an apology is like blood in the water among sharks.
You will find supporters.
No matter what you have said or done, some percentage of people will like you. In online marketing the adage goes, “Some percentage of attention will always convert.”
Even people who don’t agree with you or like you will often dislike the online hate mobs more. After all, trying to ruin someone’s life over a Tweet or even a lot of Tweets is deplorable behavior.
I appeared on the front page of Gawker (now a cool little marketing blurb) as a “victim” of the online hate mob.
Gawker’s blog post about me received 131,000 page views views.
Gawker is a massive site, but I have the Gorilla Mindset.
If you’re bigger than I am, I will work 10 times or 100 times harder than you.
Write about me once and I’ll write about you 100 times. Write about me once and I’ll remember it for the rest of my life and I will ruin your life when you least expect it.
(Gorilla Mindset is not a Buddhist philosophy. I do not say, “Namaste.” Gorilla Mindset is a guidebook to living life on your terms, and my way happens to be the warrior’s way.)
My attacks on Sam Biddle and Gawker have received more views than his attacks on me.
When Sam Biddle linked to posts about me to mock me, I updated them with a “special message” for Gawker. That special message included links to my articles mocking them. They were furious.
The result? Views, lots of views:
- 31 Facts About Mike Cernovich – 38,000 page views
- Mike Cernovich’s Twitter conduct – 34,000 views
- How I played Sam Biddle – 32,000 views
(The above post is also Page 1 of Google for Sam Biddle’s name.)
- Sam Biddle Charity Boxing Match Challenge Video – 110,000 views.
As you can see, my counter-attacks received nearly twice as many views as Gawker’s attack on me, and those views aren’t even counting the millions of Twitter impressions my Gawker attacks have received.
Moreover, the people who read my response were more targeted. Lots of people saw the shaming of me on Gawker who didn’t care. They scrolled and clicked away.
Reach out to anti-bullying activists who post at #GamerGate.
They are Not Your Personal Army, but it’s a diverse group of people who hate bullies. No one has to do anything for you, of course, and no one owes you anything. But who knows, someone may take an interest.
Recently a group of violent criminals doxed and threatened a 14-year-old girl. There has been talk of murdering the young girl, whose offense was making a troll page mocking the death of some pubic figure.
The only people to fight this online harassment were people who posted to the #GamerGate hashtag.
— Mike Cernovich (@Cernovich) July 27, 2015
Although Twitter has allowed the death threats to remain, the violent thugs and criminals who have threatened the child with murder know they are being watched. No harm has come to her due to #GamerGate’s anti-bullying activism.
(UPDATE: Twitter finally removed the dox, after it received 4,000 Retweets. Apparently my “mean Tweets” are more cause for alarm than a dox and death threats against teenagers.)
There is a media blackout on me.
Journalists are afraid of me.
I went from a “victim” of a public shaming to a man the SJW-led media won’t dare talk to or about.
David Weigel, who was fired from the Washington Post years ago for ethical violations, is among many who hate me but won’t dare challenge me.
I have since gone on to sell more books than nearly any SJW journalists, and all around win at life.
As you can see, there is no reason to fear online hate mobs. They only have as much power as you give them.
The hate mob has no power unless you give it away.
How do you survive a public shaming?
1. Take away the moral high ground. These people are all hypocrites, drug addicts, and rapists. Their judgments mean nothing.
2. Do not apologize. An apology never works, as you are not dealing with honest people.
3. Go on the offensive. Get your message out.
4. Find like-minded people, as they are out there.
You are the media.
It’s 2015. You can start a website for free. You can set up your own Twitter account. You can reach out to people who share your values and will spread your message.
No one has to give you permission to get your message out.
What are you waiting for?