People are frantic and “ADHD” due to a lack of focus. Why do we lack focus, and more importantly: How can we develop intense focus?
Click play or go to iTunes to find out how to increase your focus and improve your life:
Three questions you must ask yourself to regain your focus.
1. What outcome do you want?
2. Will your actions lead to a direct and measurable increase in this outcome?
3. What actions will lead to the greatest improvement in your desired outcome?
Gorilla Mindset shift: Time spent on an inefficient activity is time taken away from doing something that matters in your business, career, or personal life.
Travel example: If you forget your passport (or if it’s expired), the trip is off. Yes, traveling involves a lot of planning. The trip details matter, but keep your focus on what matters most of all. Namely your passport.
(The passport example is a metaphor on life, of course.)
Gorilla Mindset book example: If you want to sell a lot of books, you had better first write a book.
- Having a book people can buy is what matters most of all. Being good enough that will buy more books matters, yes, but write the damn book.
- A professional book cover matters.
- Editing matters.
- The rest (font size, spacing) are details. Those details matter, but do not focus on them until you have finished doing what matters most of all.
Podcast editing example: Did you know editing my podcast in Audacity (“How to Make Your Voice Sound Better in Audacity“) has not increased overall listens/views at all? I spend a few minutes editing my podcast, but not hours in a studio. The increased editing simply has no ROI.
Kids example: To be a good father, don’t be broke and spend actual time with the your kids. The rest is details. Talk to some people. Everyone has details to complain about. Most mature adults have affection for non-abusive parents who spent time with them and weren’t poor.
Focus on customer service, as customer service always matters.
I am in the customer service business.
If I never got another new reader to Danger & Play, I could make my living off of this site for years. Granted, people fall off and move on, but I’m just illustrating a point.
It’s not fake to say you matter. It is 100% the truth.
How can you make people “feel the love?”
Hint: I edit the podcasts as a form of customer service.
An activity may not have an ROI in one area (more listens).
Yet the activity may still be worth doing.
Showing you I care about your user experience, listen to feedback, and take action in response to your concerns is part of my customer service.
Losing a customer is not just the loss of that customer, but also of all referrals the customer would have brought. (And that doesn’t include negative feedback they may leave, which will cost you more future customers.)
I will never buy another Dan Kennedy book, nor will I ever recommend another one of his books. Why? His customer service is terrible. His books are not books. They are 25% book, 75% sell-sell-sell. When I buy a book, give me 75% information and 25% upsells, not 75% advertorials for your mastermind groups.
I’m not saying to be sloppy.
A professional always raises his standards.
But before getting lost in details, sit down to think through your goals. Focus on your outcomes. What do you want to accomplish? Will your act lead to an increase in that outcome in the most efficient manner?
Once you have the big details nailed down, only then should you shift your focus to other activities.
P.S. I have been using this microphone for my podcasts, and the sound quality appears to be better than my podcasts done with a Blue Snowball.
Now listen to “How to Think Like No One Else Thinks.”