I was talking to some men in Chiang Mai about my expectations of people who work for me. I rattled off what was needed to take my stuff to the next level, and most of the was back end tech stuff. One man asked me, “But Mike…What about people who want to be like you, you know, just a writer?”
If you are a just a writer, you’re dead meat and will be dead broke. If you are a writer you must also become a marketer, hype man, SEO guru, promoter, and photographer.
Find out how to build your website up from the ground up
in the latest Mike Cernovich Podcast.
Click play or go to iTunes.
(Plus much more, but let’s start with some basics.)
What will happen to your website, blog, or book if you’re “just a writer”?
Here are some skills you need to acquire if you want to earn a living off of your writing.
- Engage with your readers in a relatable way, walking the line between living an aspirational life without coming off like Mr. Cool Guy.
- Build a website.
- Become a photographer. (Use your own photos for your website.)
- Build an e-mail list. Use opt-ins/set up a Lead Pages.
- Use Twitter and understand analytics.
- Send emails to your list that actually get opened w/minimal unsubscribes.
- Write a long form sales letter.
- A/B test email subject lines to find out how to optimize open rates.
- Repair your website when it gets broken.
- Optimize your web design to get the most page views.
- Know the difference between a view/impression, click, and conversion.
- Know the difference between unique viewers and page views.
- Recognize Amazon is not merely a bookseller, it’s also the third largest search engine in the world.
- Install Google Webmaster tools and understand how many search impressions you receive for a post and how you can improve you click through rate.
There are many more areas you must master.
The overall point, however, is this: Change your mindset immediately.
You are not “just a writer.”
You are also a marketer, photographer, and promoter.
You are your own hype man.
Learn how to write for search engines and people. Study my headphones review post, which has made me several thousand dollars. It is a case study on how to write a on long-tail SEO article that regular readers and new readers will enjoy.
Notice a few things.
This was a deliberate article that makes me money every month because of the search engines. You also enjoyed reading it.
- The title, “Best Headphones for Introverts” is one you would click on to read. Everything I write, even when doing SEO, puts you first.
- The URL contains keywords (sennheiser-hd280-ath-m50x-v-moda-review), which is a signal to Google about the article’s content.
- The article is a “pro and con” or “this v. that” style review, which takes advantage of long-tail keywords. People rarely search for “best headphones,” and when they do, they’ll hit a site like CNET or Wired. When people search for product x. v. product y, they can find your site.
- The article contains music, which increases the engagement rate and reduces the bounce rate. That is, when users find the post via Google, they stay on the page for a really long time. This signals to Google that the article is high quality.
- There are links to a product for people to buy.
Am I just a writer?
Read this article on the Joe Rogan Kale Shake. It has made me thousands of dollars. Joe Rogan is a big name. When a big name does something (such a drink a kale shake), people will search for the recipe.
My Joe Rogan Kale Shake article:
- Identifies itself as a recipe in the URL (joe-rogan-kale-shake-recipe)
- Contains pictures and videos, thereby increasing the engagement rate and reducing the bounce rate.
- Contains links for people to buy products.
- Links to my other articles, so people can read about “juicing v. blending.”
Am I just a writer?
I’m also not “just a podcaster.”
My podcast has more ratings than Ask Altucher. James Altucher has published several books, written columns in the Wall Street Journal, and is world famous.
Yet somehow my podcast has more ratings than his. Why is that?
- I ask for reviews and give you a reason to give me a review. (“Hey guys, leaving me a rating takes 30 seconds and helps get our message out to more people.”)
- I explain you can leave a review in 30 seconds.
- I link to a place to give me a review with each article.
I am not just a writer or just a podcaster.
I’m a marketer, promoter, and hype man.
Study this very article.
(Let’s get meta.)
This article is a long form sales letter.
This article you are reading contains helpful information. If you have a website or blog or book to promote, you can learn from it.
This is the type of article that will change how you look at your own work.
The article also links to content that, if you click on and read, will make me money.
The article also demonstrates my own expertise as a marketer and promoter. If I wanted to sell you on my marketing services (I don’t; use BADNET instead of me), you would want to hire me.
If you are a just a writer, you are going to be dead broke.
I spend more time on the back end of Danger & Play than I spend on the front end. That is, I do more “tech stuff” each day than I spend on writing.
I spend several hours each week continuing my marketing education.
For Gorilla Mindset, I have studied the structure of How to Stop Worrying and Start living, the best self-improvement book ever written.
Victor and I talk about this stuff non-stop, exchanging ideas and playing with website design. We spent over 4 hours last week brain storming book subtitles.
Change your mindset. You are not “just a [anything].” You must be far more than that or you will be left behind.
[If I were in the “I Will Teach You to Be Rich” game
Here is where I’d put my call to Action.]
See how this post is sort of like a long-form sales letter?
Except I’m not selling anything, as I’m too busy doing stuff for Gorilla Mindset.
Right now is where you’d put a “Buy Now” call-to-action button.