As 2014 closes we are all supposed to express our holiday gratitude. We’re supposed to write about goals and motivation. I need to sit here and tell you how to accomplish your goals.
I wish I could. The secret to my success is there is no secret. My life motto is simple.
“Fuck it, I’m going in.”
Danger & Play started off as a website about how to have rough sex. Although the mission has changed to mindset over the years, those are my roots. Your past is not your future.
I didn’t know what I was going to write about. A lot of what first appeared on D&P was stupid. It doesn’t matter how you start. All that matters is that you start.
Start writing. Embed videos. React to what you read. Post on Internet message boards. Shit poster on Twitter. Tinker. You’ll find your voice.
But you have to jump in. You won’t drown. The sharks aren’t going to eat you. Stop being a pussy and jump in.
Case Study: Danger & Play the Website.
After fucking off at Danger & Play, my man Victor Pride talked some sense in to me, and I decided to take a year off of lawyer stuff to build up D&P.
- I write every day.
- When I’m not writing, I’m reading.
- When I’m not reading, I’m thinking.
- When I’m not thinking, I’m tinkering.
If you want to make your business a success, it has to become an obsession. If you want to build a website, you must spend hours learning web design, SEO, and marketing. It’s not an option.
My head has hurt. I’ve felt like a nervous breakdown was about to occur. My body broke down and I became overtrained. (Right now I’m even fat!)
It didn’t matter. I made the commitment to build this fucking site up into a monster. Nothing else mattered.
Now I’m a machine. I reset my limits. I am not the same person I was a year ago.
You’re in the water. Now what?
Step 1 is to jump in.
Step 2 is the find someone to compare yourself to.
Step 3 is to find ways to continually improve.
Case Study: Danger & Play the Podcast.
Step 1. Jump in.
What was my plan? There was no plan!
I sat down with Dagonet and Christian McQueen for their podcast. I looked around and said, “No offense, guys, but this podcasting stuff looks easy!”
I was over at Jay’s house and asked if he wanted to be interviewed. Hence the Danger & Play Podcast began.
- I didn’t know how to use a microphone.
- I didn’t know how to use Garageband.
- I didn’t know what I was going to talk about.
- I listened when guys complained.
That last line is crucial. Listen to your audience. (Learn how to separate hate from criticism. Your core guys bitch because they want you to be better. It’s the fly-by-nights who want to tear you down.)
Everyone bitched about the audio. It sucked. I didn’t cry about how they were haters. I paid some guy to fix the audio in the old podcasts and then learned how to improve the audio quality.
The Podcast has become a monster.
Step 2. Find someone to compare yourself to.
Most everyone lies about their stats (you can pay for 5,000 SoundCloud listens for $5 and pay for iTunes reviews), so it’s hard to explain the “inside” baseball of how successful the podcast has been.
Compare a podcast like Ask Altucher with Danger & Play. James doesn’t buy ratings or do that other bullshit. Although his podcast gets more listens (as it should, he’s a huge name!), we have around the same number of ratings and reviews.
Again, James Altucher’s podcast is way bigger than mine.
But James is my gold standard. I don’t want to take him out (the review I left for Ask Althucher has been voted “most useful” by listeners). We have different audiences.
But I’m always watching James and seeing what he is up to. He is the gold standard the Danger & Play Podcast is judged by.
Step 3. Always improve.
What are three steps you could take to improve your business or your life? Write them out.
How could I improve the podcast?
- More networking.
- More guests.
- Intro and outro music.
I don’t network with people. If I wanted to be mainstream, I’d kiss butt with publicists and PR people to get authors onto my podcast. They would drive their readers and listeners to me.
But I wanted to do the podcast solo dolo to get a sense of where I was. Now that I have a benchmark, I can start inviting guests.
In 2015 the Danger & Play Podcast will have several interesting guests to talk about lots of interesting topics.
It’s your turn.
What have you been waiting to do? There is some unrealized dream you have. You know and I know it.
There’s something you thought about starting, but you’re afraid.