Those of you who have found my Twitter and those from Twitter who found Danger & Play often scratched their heads. It’s almost as if I am two different people. I am the same person, although I use Twitter differently from D&P.
What is Twitter and what is it used for?
If you ask people how they use Twitter, you’ll get a bunch of different answers (most of them stupid and thoughtless). People will say Twitter is a brand extension or some such marketing nonsense.
Twitter for me serves as the following:
- A real-time focus group.
I have thousands of topics to write about. How do I choose what to write about? I always look for the intersection of what you want to see and what I want to write about.
How can I know what the guys want?
I Tweet out a sentence or two to see how many favorites and retweets it receives. This helps me triangulate my message.
- A language laboratory.
How do I word my articles for maximum impact? What metaphors resonate?
I will throw out a few different phrases of the same theme. I look at the data. You tell me by your engagement what wording is most effective.
- A way to stay engaged.
99% of readers will never post a comment. They will, however, @ reply you on Twitter.
A leader must always stay close to the guys. I need to know what the guys are thinking at all times.
More importantly, the guys must know I am accessible. Never believe your own hype or think you’re above anyone.
It takes a long time to respond to Facebook messages and reader emails. There are no space limitations.
With Twitter, you send me a short, to-the-point question. I give you a quick answer. It’s a win-win. You get your questions answered and I don’t live in some ivory tower.
I answer 80% of emails and @ replies that come to me. I can’t answer everyone, but people know that my failure to answer is not a diss or due to arrogance. They see I’m busy!
I have a lot of interests, and a website like D&P can constrain me. Although I love D&P and you guys, sometimes writing here limits my creativity.
I post a lot of stuff on Twitter that is off message or not appropriate for Danger & Play.
Currently Twitter is being used for purposes totally unrelated to D&P.
Some of you guys have written in to tell me you’re pissed off about how I am using my Twitter. That’s totally cool for you to think that way. Read D&P but avoid (or not) me on Twitter. It’s all good.
- A way to thank people.
I can send a nice amount of traffic via Twitter. I’ve looked at Analytics for several sites, and a single Tweet from me can lead to thousands of page views.
I always look for an opportunity to help you build up your sites.
Where as a link from D&P might not “fit” within the context of a post, a Tweet makes a lot of sense.
- A way to highlight your excellent comments.
When you post an excellent comment, I want people to read it. I’ll sometimes Tweet out links to noteworthy comments to ensure you get the attention and praise you deserve.
- A method to scale what I’m reading.
If I see a cool article, you’ll probably enjoy it, too. Why shouldn’t I share that?
Twitter or Facebook?
Facebook likes and fan pages are silly. (Facebook ads can be effective; that’s a different topic.) I’ve seen the analytics for several sites, and a 10,000 likes on Facebook will rarely lead to even 100 page views if you share a link.
Facebook does not share your links to all of the people who like your page. Rather, Facebook will serve your articles to approximately 10% of your “fans.” Thus a post sent out to 100,000 fans will only get served to 10,000 of them (if you’re lucky). If 10% of those people click on your link, that’s fabulous.
A following of 10,000 on Twitter (real, organic follows; not the paid crap) will lead to around 1,000 page views per link, as people will retweet your Tweets as well.
Facebook is great for people into vanity marketing. I am analytics and data-driven. I don’t care about silly likes. I care about results.
Twitter: A Cautionary Tale
When you first start off on Twitter, you’ll only have a few friends following you. You’ll make some inside jokes and say things that make sense in context, but that look horrible out of context.