“When an old man dies, it’s a library burning.” – African proverb.
Gorilla Mindset Shift: You have skills and information that you can share with the world. Even if your skills are niche and apply to less than 1% of human beings, there are billions of people using the Internet. People are thirsty for your knowledge!
Chances are you’re not scaling your information. You are keeping your knowledge and life experiences bottled up inside you. Or perhaps you share that knowledge via word-of-mouth with a friend.
You’re not scaling your knowledge, and that is a major Gorilla Money Mindset mistake.
A friend of mine gives seminars on how to organize your Gmail. It’s a great seminar, as many people struggle with email organization. After spending 60 minutes with my friend, all of your Gmail problems are solved.
He has never recorded himself giving this presentation!
By recording the presentation, he could scale his knowledge. He could sell this or he could give it to clients or he could upload it to YouTube as a way to market himself.
Even if you’re not in tech, you can scale your business. Are you a guy in Miami who cuts shrubs? Do you repair lawn mowers in Omaha, Nebraska? Record yourself.
Gorilla Mindset Shift: Film everything you do. If you have a smartphone, you have better video cameras than film studios had in the 1960s. All of those sitcoms you grew up watching can’t compete with your technology.
“But I don’t know SEO!”
Here’s a 30 second SEO lesson that others charge thousands for.
People are searching the Internet for solutions to problems. The #1 search engine in the world is Google. The #2 search engine in the world is YouTube, which is owned by Google.
Film some videos of you or your employees cutting shrubs, teaching a Jiu Jitsu class, or doing whatever it is your business does.
Title it Local + Skill.
- “How to cut down palm trees in Miami.”
- “How to set up a ladder when trimming trees in Venice, California.”
- “How to wear sunscreen when spending a weekend in the Hamptons”
- “How to refinance your home in Calabasas.”
I don’t know what your skills are and I don’t need to. Again, this is the matrix:
- Film it.
- Title it locally. Use your city or even neighborhood if you live in a large area like New York.
- Title it based on the specific problem it solves or skill you demonstrate. Is your product the tastiest, lowest in carbohydrates, highest in organic foods, or most sustainable?
If you have an ice cream store, start filming videos about the ice cream with the most buttermilk content in the Bronx. Maybe you have the best salted caramel ice cream in San Francisco. Tell the world!
Do you make the best carrot juice in Venice Beach, California? Give them a video tour of your juice bar. Show them your facilities are clean.
Remember that Gorilla Mindset Shift you just made? You have solutions to problems. Google will put you in touch with these people.
People will search for this, find you, and find out it’s easier to hire you. Or maybe they will refer a friend to you.
Either way, how long did it take you to scale your knowledge? You can download the YouTube app to your phone and film and upload videos in minutes.
Even if you’re a lawyer, you can scale your knowledge. I built up two highly successful law blogs.
I worked on a very niche area of law – civil rights litigation, especially excessive force cases.
Whenever I’d perform legal research for a client, I’d file that research away. Later I’d take out any identifying information about the client and re-write the legal briefs into blog posts.
Lawyers and clients who would search Google for specific words – know in law as “terms of art” or “black letter law” – would find my websites. I established myself as an expert because I demonstrated my legal research and writing skills.
Lawyers and doctors can also film themselves answering common questions. If patients ask you a question, file that question away in the back of your head.
Later on, film yourself answering those questions. In these videos you can differentiate yourself from all other doctors by showcasing your speaking abilities, body language, and other “bed side manner” skills.
People looking for professionals love putting a face to the name. Make this easy for people to do. Film it.
(It all starts with a choice. Choose Yourself.)