After 10 straight months of consecutive growth, Danger & Play is coming to an end. I’ve done what I set out in December of 2014 to do.
Consider this the final State of Danger & Play Address.
How much traffic did Danger & Play receive before growing? I started off at around 2,000 page views a day. I had been at 2,000 or so a day from the beginning of the blog. Back when I started out men like Roosh and Matt Forney were (and for the most part still are) very generous about linking to and promoting other websites. There was even a loose association humorously called the Evil Patriarchy.
Everyone linked to everyone else. There was community and cross-pollination. Now “this side of the Internet” has become very commodified and commercialized. Punk rock is dead.
People act like if someone reads any blog but their own, then that reader is lost forever. In truth people read multiple websites each day, and it’s not like you update your page every day. What’s the problem with sending other people to outside websites?
Even if you sell eBooks, do you really think no one will be able to afford your $10 or $20 book if they buy someone else’s. It seems like guys think, “I have eBooks to sell. I better not promote anyone else’s stuff because then the reader will spend his last $10 on that other guy!”
The scarcity mindset is killing websites and is the #1 reason your website isn’t growing like it should.
Form your own cabal and drive traffic to each other’s sites. That’s the trick to getting a boost in traffic when first starting off. There is simply no reason that your site should have less than 2,000 page views a day. I could do 2k/day standing on my head.
Page views / Unique visitors for September, 2014
(533,726 page views on 171,138 unique visits.)
(What about Alexa Rank? 50,000 in the world and just under 15,000 in the U.S.)
What does your website traffic translate to? What does your website traffic mean?
Is 500,000 page views a month good for a blog or not? It depends on what your goal is. What do you hope to accomplish by starting a website? Do you want to get rich? Make new friends? Find an outlet for the ideas that are bursting inside your head? Howl at the moon? Hone your writing skills? What do YOU want?
Traffic means nothing outside of context. If you want to make money, you would divide how much $$$ you make by your page views and uniques. You’d put a price on each unique visit you get.
Then you would calculate how much money is costs to attract new visitors and determine how much you’re making from each visitor. You’d run various campaigns and do CPCs and all that MBA spreadsheet stuff that would bore me to death.
Since I haven’t actively monetized D&P, money hasn’t been my metric.
What does D&P’s traffic translate to?
Lives changed: Thousands, maybe tens-of-thousands. That’s my main metric.
Comments: Hundreds each week. You can click on the Popular tab of the Disqus widget to see how many comments each post receives.
Emails: More than I can keep up with.
Podcast reviews: 168 ratings and 83 reviews. (That is more than Ask Altucher and many other well-known podcasts.) P.S. Please go rate my podcast.
Hours spent on website per day: 2-4. (That’s averaging in the back-end stuff that required long days. Now I only need to spend 1-2 hours a day to keep Danger & Play running.)
Strangers who say hi to me in public: 7. (I’ve been getting a lot of “Is that him?” looks. Just say hi. I like meeting you guys. When I am sick of you all and you are sick of me, I’ll go the mountains and grow a beard.)
You now have the blueprint. Use it.
There are no secrets. I haven’t kept anything from you men.
I have never bought ads, SoundCloud listens, podcast reviews, Twitter followers, or Facebook likes.
What you see is what you get. No trickery, just transparency.
I never research anything before writing a post. I research my experiments before trying them out for myself, and then I share my own thoughts and experiences. I fact-check my posts to make sure I’m not writing anything stupid, but I’m not sharing theory. I share reality.