“It’s not what you comprehend, it’s what you retain.” – Tony Buzan, Use Your Perfect Memory: Dramatic New Techniques for Improving Your Memory
I keep my podcasts short, and you should keep your presentations short for the same reason. Find out why in the latest podcast.
Click play or check it out on iTunes.
It’s not enough for people to comprehend what you’re saying. You want them to remember and apply those concepts and ideas.
To increase retention and application, emphasize primacy and recency while not neglecting the crap in the middle.
Primacy – I tell you what we’re going to talk about. Recency – I conclude with what I talked about. Middle – stories, anecdotes, and one or two salient points or concepts.
The Danger & Play Podcast is not entertainment. It’s education. An hour long lecture is too long. You remember sitting in a classroom. You scribble and doodle after a while.
Or you read a long book. You might comprehend what’s in the book. But do you remember what you read?
The same concepts of primacy and recency apply to job interviews. Be the first interviewee or last interviewee. Never be in the middle. Forgettable, like the grey man.
To make people like you, become memorable.
One concept. Fifteen minutes. You don’t need hours.
I am writing a book called Gorilla Mindset. Learned there is a book called Mindset. I thought to myself, “I better read it so I don’t rip this lady off.”
The book was horrible. I could only suffer through two chapters. It’s blah-blah-blah. Gorilla Mindset is a workbook. It will be worthless to you if you do not apply the concepts from the book to your life.
I give a concept, a new approach, a different way of looking at things. That’s easy. My job is easy.
Your job is hard. The hard work falls on you. You have to apply the ideas to your own life, to experiment, to find out where I am wrong.
Even when I’m wrong, you’re a winner, because you’ve made the Gorilla Mindset shift. You’re an active participant in your own life who experiments and tries out new approaches. Through this process you transform yourself.
I share ideas, but ideas are nothing.