It’s not the haters. It’s not the trolls. It’s not the hustle.
It’s the transience.
You can put your heart and soul into your art. Your writing might blow minds. It may go viral. And then…It will be entirely forgotten.
Hence why I so carefully SEO Danger & Play.
The inspirational, mindset, and motivational stuff is cool, but those disappear down the page. It’s like I never wrote them.
I write for three audiences:
- Readers (people who read full paragraphs).
- Skimmers (people who will only read the headlines).
- Search engines (people who will find D&P after performing a search on Google).
As you’ve noticed, some posts read like encyclopedia entries. Those entires are written for you but also for the search engines. (The encyclopedia entries must be written for you, because writing for the search engines means writing for people who are searching for stuff on Google.)
When I SEO a post intelligently, new people find D&P when searching for relevant content. Those SEO’ed posts link to the inspirational posts that would otherwise have been forgotten.
That’s how I “trap” people into this walled garden.
For example, why didn’t I post the DEXA scan in my 20 pounds of muscle post?
Why wait to post full scan? Because then I’ll have an entirely different post about DEXA.
Yes, it hurt my short-term credibility in some ways. (Where’s his full scan? Why didn’t he post it?)
In hindsight, I should have dropped the two posts at the same time, although one of the biggest issues you men have been having with D&P is that I post too often.
No one said writing online would be easy or that there would always be a perfect solution.
Single subject posts are better for SEO.
The 20 Pounds of Muscle post, just like 5 Pounds of Muscle v. 5 Pounds of Fat, is SEO’ed for “what does x pounds of muscle look like.”
I’ll then post a follow-up post about DEXA scans – what they are, what a report looks like, where to get one done, how much they cost.
You can’t just throw a bunch of subjects into a post. You have to be smart and split things up into single subjects when possible.
When I get search traffic for “what does x pounds of muscle look like,” I can throw them to the DEXA post, and vice versa.
That also decreases the bounce rate of either post. People who are curious about one subject (what x pounds of muscle looks like) will also be curious about how you can know (DEXA), and vice versa.
This strategy isn’t obvious to most of you, especially those not doing SEO. Now you know why I do things the way I do.
People think of SEO as nefarious, underworld weirdness. My SEO is all white-hat and based on providing relevant and interesting content to new users who find D&P via Google.
If you’re not thinking about SEO, you’re not running your website intelligently.
Provide a variety of content. Some of that content will be inspirational stuff that will be forgotten once it slips down the page.
Then do some smart SEO’ed posts that draw new readers in to those forgotten posts.
Does that make sense?