Tom Bilyeu was a successful man with a problem.
Mr. Bilyeu ran a successful software sales company when he ran into a problem. Money stopped motivating him.
He used all of the usual scummy Internet Marketing tactics to sell his product and didn’t feel good about the business he was in. He was getting burned out even though the money kept coming in.
He knew there was a problem when he found himself in a room with high value men. He didn’t want to talk about what he did.
That’s when Mr. Bilyeu knew it was time to make a change.
He wanted to make a protein bar, but he couldn’t find any company to make one for him. Protein bars are all made by the same 4 or 5 factories, and they all use liquid sugars and other weird byproducts to make the protein bars taste great.
That’s when Tom decided to make his own bars from scratch. After work he and his friends bought rolling pins and started playing with protein bar recipes.
Yes, Tom worked on Quest bars after working his day job. He didn’t wait for the “perfect time” to start his new business. He did what he could with what time and resources he had.
He used good guy marketing.
When customers had a complaint, he would refund their money with no questions asked. His only request, “Please don’t throw the bars way. Give them to a friend or someone at the gym.”
Tom so believed in his protein bar that he knew he could build his business by giving Quest bars away.
Quest bars went against great odds and succeed.
There were 1,600 different protein bars launched the same year as Quest Bars.
Since no company would manufacture Quest Bars, Tom had to buy his own equipment. When his equipment wasn’t working properly, his partner took a blow torch to personally modify the machinery.
His company has grown by over 25,000%.
Quest started in a kitchen and now employees 630 people.
Now it’s your turn.
What steps will you take to make your vision a reality?