I occasionally check out a blog called Project Life Mastery by Stefan Pylarinos. The guy who writes the blog seemed like a genuine person who wanted to deliver value to the world. As he seemed like a legit guy, I laid down $17 for his new course, “How to Write a Book in 24 Hours,” which is part of his Kindle Money Mastery Series.
In a word, I trusted him.
I didn’t need a tutorial on how to write. I just got sick of reading online sources explaining (not very well) how to publish a book on Kindle. I’d gladly pay $17 to learn how to get some of my projects on Kindle.
I ignored the hyped promise, “How you can have your own cash-pumping book ready by tomorrow,” and instead read that as a promise that he’d teach me how to actually have, you know, a book that I could put on Amazon.
If a book isn’t on Amazon, it’s not a book. It’s just a bunch of text. Or it’s a blog. A book means, well, a book.
Indeed, the “course” tells you that you’ll need to upload your “book” to Amazon. To actually learn how to upload it to Amazon, you’ll need to buy another course.
A course that promises you that you’ll write a book in 24 hours doesn’t actually leave you with a book.
Let’s say I can’t read properly and that I wrongly assumed that a course on how to write a book in 24 hours would leave me with a book. We’ll put that aside and examine the merits of “How to Write a Book in 24 Hours.”
The “course” consisted of some short videos (by short I mean a few minutes of his voice along with closed-captioning-like text appearing on the video screen) along with a PDF outline. The “chapters” of the course were (I kid you not) along these lines:
- Chapter 1. Write 500-1000 words.
- Chapter 2. If you can’t write, tape record yourself. (I.e., do a podcast.)
- Chapter 3. Proofread it.
- Chapter 4. Have someone else proof read it.
- Chapter 5. Pick a title.
- Chapter 6. Upload it to Amazon.
Perhaps Mr. Pylarinos only spent 24 hours producing this “course”?
Pylarinos seems to be following the “bad guy” Internet Marketing model. Under the bad guy Internet Marketing model, you produce a course or write a book or give a seminar that really doesn’t cover much.
You use this product to get someone into your sales funnel, and then you try selling them something else.
That’s one way to make a living, but those tactics are not consistent with my own values.
I wasn’t going to publish this review, as it’s negative and that’s not really the direction Danger & Play is going. But he wrote something shady on his site that got my attention.
Stefan Pylarinos claims to have “published” hundreds of books on Amazon. He was asked by his customers to see some specific examples of books he had published. Here is how he responded to a rather reasonable request:
6. I Only See 4 Kindle Books On Your Author Profile On Amazon, Why Is It So?
Most of my books that I have published are all under different pen names. I only publicly put my name behind books that I’ve personally written because a lot of people search for my name, I don’t want to say that I’m an author of a book that I didn’t write myself.
I view myself more as a publisher. I hire other authors to be able to write my books for me. All the books that I didn’t write, I have them under different pen names. Pen names is a very common thing to use in the writing industry. Mark Twain is a pen name. A lot of authors in erotica or romance niches, they use all pen names for themselves as well.
It’s fairly popular, but I also like to keep my books private that I publish because I’ve found that even the books that I do have published, people go in, they basically copied them and ripped them off and everything, and that’s one of the things you have to deal with when you have a course that teaches people how to do this.
He has hundreds of books that he’s published but he can’t show you 3 or 4 as an example? Get real.
Given that Stefan Pylarinos’s product was low quality and given that he won’t even prove that he has a publishing empire, I cannot recommend that anyone buy a product from him.
Stefan Pylarinos needs to become more transparent.
If you claim you’re publishing hundreds of books, post 3 or 4.
Even if people copy those books, there are hundreds more out there. Right?