When a Danger & Play reader invited me to attend a networking event hosted by a group called METAL – which stands for Media Entertainment Technology Alpha Leaders – I rolled my eyes. I hate networkers and favor-traders. Yet the reader seemed like a potentially cool guy, so I gave the group a shot.
Going to that morning meeting may have been one of the best decisions I made in 2014.
In some aspects of being a man, I’m at top of the heap. In term of being a “media and technology alpha leader,” I’m at the bottom of the pecking order at METAL. Which of course means I love it, as I hate being the top dog in the room.
Each week the METAL head honcho Ken Rutkowski gives a slide show on the latest information in technology, media, science, and medicine. I always learn something new.
There are also guest speakers – true industry leaders. I’ve learned an insane amount about SEO, media marketing, and start-up culture in a short time.
I’ve also gotten multiple free books and today I received a free online course about self-publishing.
Today METAL had two speakers who stood out – Ken Wall and Bart Baggett.
Ken Wall is a general partner of Craton Equity Partners, a $200 million green-tech private equity fund. Wall was an investor in Facebook when Facebook only had 20 employees.
Would Ken Wall have taken a meeting with me? Probably not. Oh well, I got a meeting with him anyway, as I listened to him talk while drinking an iced coffee.
Ken Wall gave a talk on start-up culture.
Here are some highlights from his talk:
- Your vision starts with a story you make up. You start telling this story to networks, talent, agents, and other people you want involved with your story.
- “You’re telling people bullshit that you must deliver on.”
- Everyday day you wake up questioning your life purpose: “Why the fuck am I doing this?” You question yourself, “I can’t do this.” Every day you think your career is on the line.
- You set a date for your launch; that’s it. You’re committed to your vision and there is no turning back.
- Los Angeles is next big start up hot bed, as it’s the center of content, art, technology.
- Los Angeles is the exciting place to live in next 10 years.
- Disruption in film business.
- Who will own content distribution? It will be one of the big cell careers.
- People look at cells 35 to 50 times a day to consume media content.
- Distribution will change, other stuff will appear on movie screens. Make a 10 hour movie. “It’s changed and it’s not going back.”
- “Everything balances on the razors edge of disaster.”
- Biggest failure: paper binoculars.
Bart Baggett gave a helpful talk on self-publishing and Facebook ads.
- He has seven books on Amazon.
- Amazon is the best free sales funnel you will find.
- He sells the books for $3, as they are a sales funnel for his handwriting analysis courses.
- The average book on Amazon.com gets 2 reviews.
- He wrote a book: “63 ways to get Authentic Amazon Reviews” (Amazon).
- He used Facebook to get users to opt in via a squeeze page, and then to his Amazon.com book.
- Gave the book away during the first 48 hours of his launch.
- $872 spent on Facebook ads.
- “Sold” 1,600 books in 48 hours.
- 1,100 were authors. Authors are his target market for his courses on self-publishing.
- He sells the authors on his $600 course on self publishing by giving away his book.